One of my greatest passions is helping companies grow their businesses through data-driven solutions. Most of my marketing career was spent presenting data to retailers and utilizing the insights to grow the business. I had the honor of working with several large retailers and brands, reaching shoppers and greatly increasing consumption at the point of purchase.In my current role at Category Partners in business development, I get to use my skill set to assist growers/shippers/associations in getting the most out of their data to make important business decisions. We focus on category management, forecasting and pricing models, consumer research, and have the ability to aggregate and streamline data sources to make the process of analyzing and reporting on it EASY, through our CP Conduit and CP Builder platforms.