Julie O'Shea Email & Phone Number

Plano, Tx

- Identified over $3 million in savings through optimizing commercial spend opportunities, including sourcing new merchandising supply chain solution and negotiating agency scope of works. - Elevated Marketing team strategic thinking and capabilities by leading 30 hours (15 sessions) of training, including organizing first-ever digital and merchandising partner innovation summit, presenting annual retail trends and business implications, and creating analytics-focused training.- Implemented more effective program ROI measurement tools and created post program analysis template and rollout for 35 national brand programs. - Revamped retail planning and consumer testing process leading to 84% reduction in costs and stronger ideas with the first-ever Ideation Day with participation from 60 Marketing attendees.- Established 22 new processes that drove consistency and efficiencies, including creation of an onboarding resource manual, standard program timeline, vendor business reviews, and acceleration of merchandising time-to-market by 6 weeks.- Demonstrated leadership by liaising with 12 cross-functional departments on behalf of Activation team and by frequently presenting project status to C-level and SVP-level executives. - Managed one direct report, who was promoted due to success in the role, and three interns, including MBA candidate who was offered full-time role.

Plano, Tx

- Led ideation, development, and implementation of national brand programs with multi-million dollar annual program budgets, including College Football, Academy of Country Music Awards, Pick Your Pepper, Summer, Batman v Superman, and Avengers, which successfully drove display and purchase frequency through promotional packaging, merchandising, on-pack value offers, digital couponing, and CPG partnerships.- Led company’s largest program, Dr Pepper College Football, which included coordinating on-field halftime show logistics at SEC, ACC, PAC12, and Big10 championship games in which $640,000 in tuition was awarded to 16 students.- Pick Your Pepper 2016, a 20oz-focused program, won Silver ProAward for Best Campaign Targeting Millennials, achieved a volume lift of 3%, and increased displays by 74,000.- Summer 2016 merchandising won Bronze in GlobalShop Awards.- Batman v Superman featured on-pack augmented reality, a first of its kind for the company, which drove +3% growth on 20oz bottles.- Negotiated and managed partnerships with movie studios including Warner Bros, DC Comics, and Marvel, digital partners including Fandango, Ibotta, Quotient, Fanatics, and Blippar, College Football Playoff National Championship trophy, merchandising vendors, and creative agencies.- Responsible for national program commercialization with Sales team, alignment with Marketing leadership, and implementation with 13 cross-functional partners.

Dallas/Fort Worth Area

- Oversaw Ruffles and Multipack national program components including ideation, client presentations, creation and execution of promotional tools, partner relationships, and budget management.- Executed robust Ruffles World Series of Poker programming, which included promotional packaging, point-of-sale, digital activation, sweepstakes, winner fulfillment, on-site branding, consumer sampling, and ESPN media placement. - Led first-ever Frito-Lay on-pack augmented reality experience with Multipack and Skylanders for Back to School program.- Managed agency team tasked with interpreting consumer input, insights, and market test results into new designs for Multipack portfolio packaging.- Managed partnership and negotiations with World Series of Poker, Caesars Entertainment, Microsoft Xbox, Activation’s Skylanders, and Association of Zoos and Aquariums.

Dallas, Tx

- Led Walmart and Sam’s Club shopper team of creatives, planners, print producers, and conceptors to ideate, design, and produce retailer-specific packaging, point-of-sale, and digital programming. - Coordinated retail customization of brand national programs such as Lay’s Do Us a Flavor.

Dallas, Tx

- Managed HP’s global sponsorship of Davis Cup with an annual program budget of over $1 million. - Coordinated with clients in over 80 countries regarding tickets, hospitality programs, and consumer activations. - Led on-site consumer activations, promotions, and C-level hospitality programs at events in Brazil, Czech Republic, Serbia, Spain, and the United States.- Managed partnership and negotiations with International Tennis Federation. - Managed HP’s presence at NBA All-Star weekend, including NBA Jam Session fan experience, customer hospitality, social and mobile QR code scavenger hunt, and NBA player retail appearances.- Coordinated activation of HP’s sports, events, and entertainment sponsorship business at properties and events such as Sundance Film Festival, SAP Open, Disney World, San Francisco Fleet Week, Dallas Mavericks, and American Airlines Admirals Clubs. - Implemented new ticket management system, oversaw inventory, service, support, and training to administrators and users, and generated quarterly auditing reports.

Dallas, Tx

Dallas, Tx

• Led Chili's Tailgate Tour grassroots movement amongst college students and distributed press releases to media sources nationwide.• Completed initial review and processing of Chili's sponsorship requests.• Organized HP Insider guerrilla marketing campaign, a collaboration with the Dallas Mavericks.• Prepared marketing materials for initiation of HP's partnership with American Airlines' Admirals Club.

Tulsa, Oklahoma Area

• Led rebranding through the creation of a new logo, slogan, and positioning strategy.• Organized profit-generating and awareness-building concepts.• Produced four commercials that were aired on several cable channels in Tulsa.

Tulsa, Oklahoma Area

Tulsa, Oklahoma Area

• Created press releases for client events.• Pitched client news stories to local television stations, magazines, and newspapers.• Participated in creating content for the firm's blog.

Tulsa, Oklahoma Area

Houston, Texas Area

Houston, Texas Area

Master Of Business Administration - Mba

Integrated Marketing Communications, Marketing And Advertising

Activities and Societies: Phi Eta Sigma, Lantern, University Ambassadors, Student Association, National Student Advertising Competition team