Julie Giesen Email & Phone Number

Chicago, Illinois, United States

Greater Chicago Area

Lead content development as Producer for video, photography and digital services across all Agency Accounts including James Hardie, Alcon/Novartis and Medtronic. Source and negotiate all vendor services to supplement in-house capabilities.

Drive all aspects of consumer and trade marketing for the James Hardie building materials account.

Managed marketing of Sears Holding Corporation's (Sears and Kmart) Shop Your Way benefits/loyalty program. Additional SHC account experience in Apparel, Home Fashions, and Seasonal Businesses. Additionally managed Landau Uniforms, a BTB account in the Healthcare industry.

Drove all aspects of the marketing and creative process to execute cost-effective advertising programs. Direct account experience included Ulta Beauty, Sears and Sears Financial, Citi Financial Services, and project work on ExxonMobil, Linens 'n Things, Home Depot, Best Buy, and PetSmart.

Account experience includes Meijer, Sears, The Great Indoors, Citi Financial Services, Jacobson's Stores and Grainger.

Initiated, developed, and presented sales-driven advertisements and direct mail programs to promote Sears product lines. Communicated Sears marketing strategy to agency creative team, ensuring creative work was on target with corporate branding and business plan.

Copy Director 1992 - 1995Led and motivated staff of eight copywriters covering Sears Direct Mail and FSI programs. Hired, trained and mentored all staff and independent contractors.

Ba, English

Activities and Societies: Academic Honors include Phi Beta Kappa, Phi Eta Sigma, Dean's List, President's List, Graduated with Highest.

Education record