Julie Hoffmann Email & Phone Number

Chandler, Az, Us

San Jose, Ca, Us

Leading a team of digital strategists operating as a consultancy providing insights into how brands can mature their customer experience.

San Jose, Ca, Us

Based in San Jose, California, Adobe Systems Inc. (ADBE) NYSE, is changing the world through digital experiences. I led the development of the Retail and Travel Advisory board to imagine together where the future is headed & exchange peer-to-peer insights with key customers.. Retail and Travel Board members provide insights on key topics to enable and evangelize industry education throughout the year.

San Jose, Ca, Us

Travel Executive leading a specialized team of subject matter experts working with top Travel & Hospitality brands on their digital strategies and capabilities for customer experience. Storyteller providing thought leadership for a GTM strategy including marketing (blogs, white papers, social media and speaking engagements (webinars, podcasts, keynotes).

San Jose, Ca, Us

Based in San Jose, California, Adobe Systems Inc. (ADBE) NYSE, changes the world through digital experiences. I held a position for several years on the Adobe Experience Cloud Advisory Board to enable Adobe's roadmap and product development. It was a 15-20 person board with Financial Services, Travel, Retail as well as non-profits that would meet regularly throughout the year to share needs from our industry.

Las Vegas, Nevada, Us

Recruited to drive all aspects of the Consumer Experience Strategy for a $9B Fortune 500 brand ensuring new digital touch points enhance traditional ones to exceed guest’s expectations. Operating in a highly regulated gaming and hospitality vertical, the focus has been to reduce the layers of complexity driven by an expansive set of multi-use space for up to 34 touch points. Partnering with IT to transform B2E legacy systems into B2C self-service tools and Omni-channel communications. • Launched the digital marketing platform July 2015, which has expanded the topline by 11% and increased unique visitation by 16% and visits 14% overall which includes Las Vegas Resorts, National Harbor, MGM Grand Detroit and the M life loyalty website. • Achieved revenue gains of $16M on loyalty website Mlife.com within 6 months through segmentation testing on two new analytics products (Test/Target and Personalization Campaigns)• Designed loyalty website’s consumer experience to support program development, 65M member lifecycle communication and financial service partnership for the Co-Branded Credit Card• Led market-based research to define the customer journey and KPI’s for a 42M visitation market• Completed the vision/roadmap for the consumer experience and supported this company-wide change via a comprehensive communication plan to 62K employees and cross-functional teams• Drove the digital marketing features and functionality to shift share and enhance loyalty• Created a new content model, called content velocity, that Adobe invested in to develop and deploy to all of their clients based on MGM Resort’s product development success• Shaped the brand story through a content eco-system that will fluidly share space with brand • Defined what “mobile” means to MGM Resorts International collaborating with teams to outline a mobile application roadmap to provide the future of digital service

Us

Responsible for all aspects of digital strategies for the largest multi-use development in US history capturing marketing share and driving revenue for CityCenter Las Vegas, ARIA Las Vegas, Crystals, ARIA Sky Suites and Vdara Hotel & Spa. Led a staff of 7 - 10. Role included new digital technologies and multimedia incorporating analytics to guide improvement on key performance indicators focusing on customer experience management across both digital and traditional channels. Management responsibilities include the Profit and Loss (P/L) responsibilities of multi-million dollar online channel, as well as the managerial responsibilities of hiring, performance assessments and career planning for team members.• Year over year increases in Online Room Night Sales from 12 - 18% for 2 years with revenue exceeding $60M+ and 16M in annual traffic• Built the brand story over time through a comprehensive content strategy leveraging all channels• Developed ROI based database-marketing programs through digital and social media to acquire new prospects, build relationships with existing customers and grow revenue. Increased awareness and engagement 100%• Successfully designed, built and launched the first adaptive and responsive web experience in the hospitality industry• Leveraged emerging technologies (mobile check in, RFID and iBeacons) to enhance the customer experience, increase operational efficiency and generate incremental revenue• Awarded 7 Interactive Marketing Association honors including best social media strategy and outstanding infographic• Evolved ARIA into the most engaged hotel social page globally verified by Facebook within 1.5 years

Las Vegas, Nv, Us

Led a staff of 12 -15 including contracted social marketing leads in brand portfolio management for $4B Fortune 500 company for 40 casino resorts nationwide as it applies to the digital channels. Cross-market management with high-profile destinations such as Las Vegas, Atlantic City, Reno/Tahoe, Tunica & the Gulf Coast. Through thoughtful product development maximized frontend web design to ensure a favorable consumer experience and site usability performance. Loyalty & customer lifecycle management included acquisition, retention, product promotion and cross-selling schemas. Management responsibilities include the P/L for a $180M online channel, as well as the managerial oversight of hiring, performance assessments & career planning for team members. • YOY increases in Online Room Night Sales from 10 - 53% for all 10 years with revenue exceeding $180M+ and 50M in annual traffic• Leveraged Website Usability Studies & ongoing testing to increase conversion rates by 67% in the 1st year alone• Developed the digital landscape for the largest gaming company through ecommerce, media, reporting/analytics• Managed the successful merger between Harrah’s/Caesars developing a comprehensive Digital Marketing strategy including database integration, organizational design and team development• Defined all RFP’s for website development, creative, media partners, tracking/analytics• Excellent negotiation skills achieving 25% lower ad rates than 2 of the largest digital AORs• Driver of database growth and CRM engagement for the world leader in loyalty marketing by launching the first rewards and communications program online • Maximization of the customer lifecycle via a multitude of programs such as triggered messaging (confirmation emails, pre/post-stay, loyalty-based messaging), evaluation of cadence & frequency, segmentation analysis & point of diminishing returns through reactivation efforts• Centralized all digital functions with governance for 40 casinos nationwide

Las Vegas, Nv, Us

Worked in Las Vegas Regional office (Las Vegas Hilton) for Park Place Entertainment, which was later re-named Caesars Entertainment managing a variety of traditional and non-traditional marketing efforts for the five major Las Vegas Brands including Caesars, Paris, Bally's, Flamingo, Las Vegas Hilton and Star Trek: The Experience. Select professional accomplishments include the following: Traditional Media Buying/Trafficking: Have both: directly identified, developed, negotiated and trafficked traditional media, as well as, directed the Traditional Agency of Record for Media Placement including TV, Radio, Print, Outdoor and Strategic Partnerships for a multitude of brands.Price Modeling - Coordinated with Hotel, Food & Beverage, Entertainment and Revenue Management to determine cost center and revenue attribution for packaged components and rate-only offerings.Creative Distribution and Asset Management - Defined creative to be utilized in traditional campaigns, on property signage, and collateral throughout the hotel including: utilization of key card program to amplify amenity sales, new creative placement to maximize convention sales and photo shoots to define new target audience. Co-Op Relationships: Managed Cooperative AT&T Spending accounts for all Las Vegas resort/casinos and developed Food & Beverage partnerships for in-venue dining guide working with partners in their creative development via photography and/or logo development.Key Corporate Partner: Negotiated and analyzed key projects for Corporate Office and determined to be test bed for development of Online Marketing Initiatives for 9 months prior to joining the Corporate Office as Internet Marketing Manager.

Uxbridge, West London, Gb

Worked in both marketing and sales for the Beverage Sales Division including Ready to Drink Juices, waters, sports drinks and core carbonated offering of: Coca-Cola, Diet Cola, Sprite, Mellow Yellow, Barq’s and Minute Maid. • Localized Consumer Promotions: Developed and implemented local consumer promotions including: • Traditional Media Buying/Trafficking: Directly identified, developed, negotiated, audited and trafficked traditional media including TV, Radio, Print, Outdoor and cable • Major Partnerships: Partnered promotionally with Disneyland, Southwest Airlines, Gameworks, Phoenix Suns, Phoenix Coyotes, ASU Cardinals, WNBA, Phoenix Zoo and regional grocery/convenience/petroleum chains. Coordinated with French Partner in marketing co-op for Naya water line.• Budget/Account Management: Handled 5M budget and led sales as Account Manager of the Month for 5 months including capturing Account Manager of the Year in 1995. Best Execution in Presidential Marketing Tour. Prospected 21 new accounts. Build and maintain displays utilizing merchandising programs and standards. Design creative displays to increase consumer interest in special promotions. • New Product Launches/Distribution: Led the Southwest Michigan’s distribution in non-carbonated sales with the introduction of sports drinks and water division. Planning and Analysis/Distribution of new production introduction to emerging demographic to collegiate students. Exceeded goals by 5.6%, 12.1% in Gross Profit. Sales territory had a 16.7% increase, nearly triple branch and state averages. Top 25% of sales reps. In Diet Coke sales.