Julie Hoffmann Email & Phone Number

Chandler, AZ, US

San Jose, CA, US

Leading a team of digital strategists operating as a consultancy providing insights into how brands can mature their customer experience.

San Jose, CA, US

Based in San Jose, California, Adobe Systems Inc. (ADBE) NYSE, is changing the world through digital experiences. I led the development of the Retail and Travel Advisory board to imagine together where the future is headed & exchange peer-to-peer insights with key customers.. Retail and Travel Board members provide insights on key topics to enable and.

San Jose, CA, US

Travel Executive leading a specialized team of subject matter experts working with top Travel & Hospitality brands on their digital strategies and capabilities for customer experience. Storyteller providing thought leadership for a GTM strategy including marketing (blogs, white papers, social media and speaking engagements (webinars, podcasts, keynotes).

San Jose, CA, US

Based in San Jose, California, Adobe Systems Inc. (ADBE) NYSE, changes the world through digital experiences. I held a position for several years on the Adobe Experience Cloud Advisory Board to enable Adobe's roadmap and product development. It was a 15-20 person board with Financial Services, Travel, Retail as well as non-profits that would meet regularly.

Las Vegas, Nevada, US

• Recruited to drive all aspects of the Consumer Experience Strategy for a $9B Fortune 500 brand ensuring new digital touch points enhance traditional ones to exceed guest’s expectations. Operating in a highly regulated.
• Launched the digital marketing platform July 2015, which has expanded the topline by 11% and increased unique visitation by 16% and visits 14% overall which includes Las Vegas Resorts, National Harbor, MGM Grand.
• Achieved revenue gains of $16M on loyalty website Mlife.com within 6 months through segmentation testing on two new analytics products (Test/Target and Personalization Campaigns)
• Designed loyalty website’s consumer experience to support program development, 65M member lifecycle communication and financial service partnership for the Co-Branded Credit Card
• Led market-based research to define the customer journey and KPI’s for a 42M visitation market
• Completed the vision/roadmap for the consumer experience and supported this company-wide change via a comprehensive communication plan to 62K employees and cross-functional teams

US

• Responsible for all aspects of digital strategies for the largest multi-use development in US history capturing marketing share and driving revenue for CityCenter Las Vegas, ARIA Las Vegas, Crystals, ARIA Sky Suites.
• Year over year increases in Online Room Night Sales from 12 - 18% for 2 years with revenue exceeding $60M+ and 16M in annual traffic
• Built the brand story over time through a comprehensive content strategy leveraging all channels
• Developed ROI based database-marketing programs through digital and social media to acquire new prospects, build relationships with existing customers and grow revenue. Increased awareness and engagement 100%
• Successfully designed, built and launched the first adaptive and responsive web experience in the hospitality industry
• Leveraged emerging technologies (mobile check in, RFID and iBeacons) to enhance the customer experience, increase operational efficiency and generate incremental revenue

Las Vegas, NV, US

• Led a staff of 12 -15 including contracted social marketing leads in brand portfolio management for $4B Fortune 500 company for 40 casino resorts nationwide as it applies to the digital channels. Cross-market.
• YOY increases in Online Room Night Sales from 10 - 53% for all 10 years with revenue exceeding $180M+ and 50M in annual traffic
• Leveraged Website Usability Studies & ongoing testing to increase conversion rates by 67% in the 1st year alone
• Developed the digital landscape for the largest gaming company through ecommerce, media, reporting/analytics
• Managed the successful merger between Harrah’s/Caesars developing a comprehensive Digital Marketing strategy including database integration, organizational design and team development
• Defined all RFP’s for website development, creative, media partners, tracking/analytics

Las Vegas, NV, US

Worked in Las Vegas Regional office (Las Vegas Hilton) for Park Place Entertainment, which was later re-named Caesars Entertainment managing a variety of traditional and non-traditional marketing efforts for the five major Las Vegas Brands including Caesars, Paris, Bally's, Flamingo, Las Vegas Hilton and Star Trek: The Experience. Select professional.

Uxbridge, West London, GB

• Worked in both marketing and sales for the Beverage Sales Division including Ready to Drink Juices, waters, sports drinks and core carbonated offering of: Coca-Cola, Diet Cola, Sprite, Mellow Yellow, Barq’s and Minute.
• Localized Consumer Promotions: Developed and implemented local consumer promotions including:
• Traditional Media Buying/Trafficking: Directly identified, developed, negotiated, audited and trafficked traditional media including TV, Radio, Print, Outdoor and cable
• Major Partnerships: Partnered promotionally with Disneyland, Southwest Airlines, Gameworks, Phoenix Suns, Phoenix Coyotes, ASU Cardinals, WNBA, Phoenix Zoo and regional grocery/convenience/petroleum chains. Coordinated.
• Budget/Account Management: Handled 5M budget and led sales as Account Manager of the Month for 5 months including capturing Account Manager of the Year in 1995. Best Execution in Presidential Marketing Tour. Prospected.
• New Product Launches/Distribution: Led the Southwest Michigan’s distribution in non-carbonated sales with the introduction of sports drinks and water division. Planning and Analysis/Distribution of new production.