Oversee all Marketing, Communications, Public Relations, and Fund Development events/messaging for Girl Scouts of Orange County, a non-profit serving 33,000 members representing every zip code in Orange County, CA. The preeminent leadership development organization for girls, Girl Scouts prepares girls for a lifetime of leadership through life-changing experiences that span STEM (Science, Technology, Engineering, and Math), Entrepreneurism, the Outdoors, and Life Skills.

Oversight for Communications, Marketing and Fund Development events and messaging for Girl Scouts of Orange County, reaching 33,000 girls, volunteers and adult members.

Championed media/public relations, social media, corporate communications, investor relations, crisis/issues management & community outreach. Led & influenced cross-functional teams; maximized limited PR dollars through strategic partnerships; created PR strategy to support brand's national expansion by tapping into obesity trend news to differentiate brand from fried chicken competitors. Led bilingual campaigns to promote new menu rollouts, restaurant openings, seasonal offerings, health attributes, executive appointments, and strategic alliances. Wrote financial releases & quarterly earnings conference call scripts; interfaced with bond holders/analysts. Created strategic presentations and message points to support CEO & served as corporate spokesperson. Co-Director of El Pollo Loco Charities, interfacing with nonprofit organizations. Led award-winning PR campaign that leveraged social media to successfully thwart competitive intrusion from a fried chicken chain's entry into the grilled chicken arena.

Recruited to Baskin-Robbins USA; directed a staff of five deployed across Corporate Communications, Public Relations and Consumer Affairs. Led the brand’s public relations strategy to ensure alignment with goals and objectives set forth by Baskin-Robbins USA and Allied Domecq Retailing USA. Created an umbrella program to elevate awareness of the brand’s renewed focus on children. Introduced a media pitch calendar to heighten brand awareness through year-round media relations. PR agency management of an account staff of four. Created franchisee & employee communiqués spanning all functional areas of the company. Streamlined processes and enhanced quality of existing communication vehicles; supervised development of product introductory kits. Led cross-functional crisis management teams. Effectively managed numerous crises, from food safety issues to employee homicides. Oversaw planning of Baskin-Robbins’ National Franchisee Conference, which hosted 2,400 franchisees. Supervised Consumer Affairs function linked to guests through a 24 hr. toll-free line.