Senior Product Marketing Manager
New York, Ny, Us
• Managed all marketing initiatives within market-leading Finance and Investing list achieving 102% of discipline sales goal in 2006. • Innovated online communications including author narrated presentations, online seminars, and customer retention email campaigns resulting in an 11% response rate. • Worked with counterparts across McGraw-Hill to develop e-book launch for faculty and students, while pioneering direct to student marketing efforts with on-campus interviews and workshops. • Launched ALEKS, an online learning and assessment tool, to over 200 accounting, business statistics and business math faculty resulting in over 71% unit growth and discipline sales goal achievement in 2005 and 2006. • Pioneered editorial online faculty review model to drive class tests, generating a 90% effectiveness rate.• Utilized feedback on reviews to drive product development on existing online products, creating a new product, “ALEKS for the Accounting Cycle.”