Julie Rajman Email & Phone Number

As a Freelance Social Media Manager with a focus on the beauty industry, I partnered with beauty brands to develop and execute data-driven social media strategies that drive engagement, build brand awareness, and increase conversions. My work spans across various platforms with a strong emphasis on creating visually captivating content that resonates with beauty-conscious audiences.Clients include but not limited to: Tractenberg & Co: KMS, Goldwell, Kerasilk.

Planned and coordinated content calendars for La Mer across Instagram, Facebook, TikTok and YouTube. Consulted on large campaign briefs and special projects and contributed to pitching content ideas. Created campaign reports that analyzed performance and learnings and suggested recommendations for future projects. Contributed to larger strategy brainstorms with social team and cross-functional teams. Monitored and analyzed social media performance metrics to refine content strategies and drive engagement. Aligned with the legal team to ensure all content and campaigns were executed properly.Selected Accomplishments:- Successfully managed influencer agency and created monthly content creator concept briefs- Led in writing the FY25 Autumn Evergreen social brief and worked collaboratively with cross-functional teams to develop an asset checklist.- Utilized Dash Hudson for owned channels reporting and competitor reporting as well as content scheduling- Engaged with customers through community management resulting in driving earned media value.

Brooklyn, New York, Us

Key Responsibilities:- Content Calendar Coordination: I meticulously plan, create, and managecontent calendars tailored to each client's unique brand identity,ensuring consistent and captivating messaging.- Visual Branding: I design eye-catching graphics aligned with client'sbranding using Canva, maintaining a visually appealing and cohesiveonline presence.- Community Engagement: Through active community management onInstagram, I engage with customers, fostering positive relationshipsand increasing brand loyalty.

Nottingham, Gb

- Plans, creates and implements all marketing and promotional activities across web/app, email, push and social channels for the US region- Organized and led US back-to-school campaignso 2022: targeting 15 universities with roadside billboards, on-campus placements and social media across 6 stateso 2021: campus events across 16 different college campuses- Plans and oversees Instagram content calendar as well as writes engaging, Gen Z centric copy- Leads US influencer campaigns which includes outreach, managing negotiations/contracts and creating content briefs- Liaises with and leverage outside agencies such as TikTok agency (bringing our account from 600 to +21k followers in 7 months), on-campus advertising agency and brand awareness influencer agency- Measures and reports performance and assesses against KPIs- Contributes to campaign planning sessions, aiding the development of UNiDAYS and partner owned strategies- Works collaboratively with multiple teams to ensure timely and accurate execution of day-to-day marketing and social initiatives

Nottingham, Gb

New York, New York, Us

Created and maintained monthly content calendars for multiple beauty clients- Built accounts with no social identity to visibility on multiple platforms- Planned and executed social media campaigns- Briefed in Creative Team to develop shotlists- Managed and scheduled content for social media channels including Instagram, Facebook, Twitter and Pinterest- Created highly engaging copy using a voice consistent with each brand- Utilized social analytic tools such as Iconosquare and Spredfast to deliver monthly reports on growth and engagement to clients (including social listening and competitive research)- Covered brand publicity and marketing events for social platforms- Designed and created compelling Instagram stories- Assisted in implementing paid social advertisements on Facebook and Instagram

New York, New York, Us

Us

- Creates content for platforms such as Facebook, Twitter, Instagram, Pinterest and the Fashion ID app- Creates social media and marketing campaigns - Forecasts trends and creates content for monthly newsletters- Contributes to the Style Director program for college-aged students and builds community relationships on the app

Newark, De, Us

Major: Fashion MerchandisingMinor: Advertising

- Assisted in photo shoots and social media campaigns- Led the online influencer Summer outreach campaigns and promotions- Researched and developed trend forecasts- Created and monitored social media posts

- Built the social media following, researched concert data and updated databases- Promoted the network at concerts and helped with contests and promotions- Helped build community relationships on site

- Handed out freebies, collected emails for mailing list, and set up various events around campus to spread the word of Jawbreaking- In charge of running social media accounts with creative content, contest promotions and exclusive discounts

- Posted content for clients on multiple social media channels- Created monthly presentations of press clippings that our clients were featured in- Organized samples and products and sent out to editors

New York, New York, Us

- Wrote 6 articles about trends and stylish students at the University of Delaware

San Francisco, Ca, Us

- Leader for a team of 10 Style Scouts who helped complete missions such as taking campus photographs, writing blog posts and holding promotional events- Assisted creating the campus representative program- Tested new features on the app and posted on social media

San Francisco, Ca, Us

Philadelphia, Pa, Us

- Styled customers, ensured great customer experience, unpacked and censored inventory

Bachelor'S Degree, Fashion Merchandising, Advertising

High School, Pre-College Program

High School