Transformation at Pancreatic Cancer UK is how we make our strategic goals possible. It’s about making bold changes in how we operate that can create a leap in impact.

More Strategic UK is a sister company of the Australian more strategic pty ltd.More is a specialist management, marketing and fundraising consultancy committed to social change. I work with not for profit organisations to:- Raise more money for their cause- Engage more supporters in their work- Generate greater brand appreciation- Help support fundraising investmentsI have worked with more than 30 not for profits to create strategies that increase their impact… Show more More Strategic UK is a sister company of the Australian more strategic pty ltd.More is a specialist management, marketing and fundraising consultancy committed to social change. I work with not for profit organisations to:- Raise more money for their cause- Engage more supporters in their work- Generate greater brand appreciation- Help support fundraising investmentsI have worked with more than 30 not for profits to create strategies that increase their impact and revenue. My approach is highly consultative and includes:- Supporter research and insights- Developing unique supporter experience journeys - Data analysis and financial Benchmarking- Fundraising Proposition Workshops- Fundraising Best Practice Audits- Innovation and product development- Coaching and supportMy specialism area is setting strategies for:- Online Community Fundraising- Peer-to-peer - Mass participation events As well as conducting research projects (mystery shopping, benchmarking, peer to peer data insights) in the events arena. I am passionately committed to the not for profit sector and all of my strategies and insights are driven from extensive research, which is key when needing acquire new supporters in a very competitive marketplace.Insight + strategy = supportersSupporters + insight = revenue Show less

As Senior Consultant at More Strategic I assisted many charities reach their full fundraising potential. I specialise in setting strategies for Community Fundraising, peer-to-peer and mass participation events as well as conducting research projects (mystery shopping, benchmarking, peer to peer data insights) in the events arena.I also mentored fundraisers, worked on new product development projects and completed multiple strategic reviews. I have also presented at the… Show more As Senior Consultant at More Strategic I assisted many charities reach their full fundraising potential. I specialise in setting strategies for Community Fundraising, peer-to-peer and mass participation events as well as conducting research projects (mystery shopping, benchmarking, peer to peer data insights) in the events arena.I also mentored fundraisers, worked on new product development projects and completed multiple strategic reviews. I have also presented at the Fundraising Institute of Australia (FIA) National Conference, BBCON and have ran multiple one day Events Masterclass Training sessions for the FIA. Show less

As Community Fundraising and Innovation Manager I changed the face of Community Fundraising for Cancer Council NSW and across the market. Based on extensive research, I changed the brand identity and developed a multitude of online assets that in turn underpinned the creation of Do Your Thing, (now known as Do It For Cancer). This saw the income grow by 292% ($1.2 million to $4.7 million) over 4 years and has created a new sustainable income stream for the organisation.I also managed a… Show more As Community Fundraising and Innovation Manager I changed the face of Community Fundraising for Cancer Council NSW and across the market. Based on extensive research, I changed the brand identity and developed a multitude of online assets that in turn underpinned the creation of Do Your Thing, (now known as Do It For Cancer). This saw the income grow by 292% ($1.2 million to $4.7 million) over 4 years and has created a new sustainable income stream for the organisation.I also managed a team of Event Managers and Coordinators who worked across a wide portfolio - mass participation, challenge events, regional fundraising, beneficiary and third party events. Show less

I managed a portfolio of events including two national campaigns, Loud Shirt Day – over 70,000 participants throwing out their usual dress rules for a day and Australian Father & Community Father of the Year which incorporates a PR campaign, a luncheon at Parliament House and a retail merchandise campaign. My achievements were:- Increased net profit of Loud Shirt Day by 42% and the Australian Father of the Year luncheon at Parliament House by 68%- Established 3 new challenge… Show more I managed a portfolio of events including two national campaigns, Loud Shirt Day – over 70,000 participants throwing out their usual dress rules for a day and Australian Father & Community Father of the Year which incorporates a PR campaign, a luncheon at Parliament House and a retail merchandise campaign. My achievements were:- Increased net profit of Loud Shirt Day by 42% and the Australian Father of the Year luncheon at Parliament House by 68%- Established 3 new challenge events – Trek India, Ocean Swim Challenge and involvement in the City2Surf- Managed Events Assistant and Events volunteer - Worked closely with Butterfly volunteer fundraising committee to ensure smooth running and implementation of events and maximize the fundraising potential- Created Corporate Events Fundraising Committee to create stronger links with corporates and a young professional sector to ensure future contacts Show less

As the Events Fundraiser across all challenge & running events my key responsibilities and achievements were:- Project managed a portfolio of 5 running events (Hydro Active Women’s Challenge, BUPA Great North Run, BUPA Great South Run, Flora London Marathon, Leeds Abbey Dash) and two overseas trekking events around the world each year.- Improved participant recruitment for all events by 70% by researching marketing channels that were being used by other top UK charities and… Show more As the Events Fundraiser across all challenge & running events my key responsibilities and achievements were:- Project managed a portfolio of 5 running events (Hydro Active Women’s Challenge, BUPA Great North Run, BUPA Great South Run, Flora London Marathon, Leeds Abbey Dash) and two overseas trekking events around the world each year.- Improved participant recruitment for all events by 70% by researching marketing channels that were being used by other top UK charities and implementing which ways were best for Help the Aged, networking with charity event groups and having a good relationship with race/trek orgainsers. - Increasing net profit on all events by at least 40% due to higher participant recruitment and sponsorship from corporate sponsors- Managed the largest event for Help the Aged, a 10K road race for 5,500 participants raising ₤65,000 profit per year. Show less

As an Events Assistant at one of the UK's largest charities, NSPCC I learnt how to focus my fundraising, event and volunteer management skills through relationship building with a wide base of supporters from Corporates, High Society women and community groups.