Julie Roberts Email & Phone Number

London, Gb

London & Usa

Working with a range of Astra Zeneca brands - providing omnichannel planning, measurement frameworks and ensuring best use of the brands' data and technical infrastructure including Tealium, Adobe suite and a range of other products

London, England, United Kingdom

London, United Kingdom

- Redefining the CX/UX offering across the agency, ensuring a stronger integration and collaboration with adjacent key departments of Planning, Data and Design- Consumer journey planning and mapping including customer and stakeholder research (qual and quant methods)- Persona / pen portrait development- Stakeholder workshops - presentation of research findings and implications for comms and contact strategies across all touchpoints- Technology audits - review of existing platform capabilities and collaboration with Data team to recommend alternatives or workarounds to legacy platforms- Content / Comms audits - review of existing comms and recommendations for new approaches or improvements to existingKey Clients: Ralph Lauren, Curry's / PC World; Dixons / Carphone Warehouse; Economist; Ikea; SpecSavers; TV Licence; VW Group

London, United Kingdom

CRM and CX input into a range of key client accounts including Audi, Next.com, Samsung.com and Virgin Media

London, United Kingdom

- Creation of digital (inc social) & CRM strategies supported by best practice advice from and collaboration with client platform partners e.g. Google, Facebook or CRM platforms - Consumer journey planning inc digital path to purchase research- Ongoing competitor and market analysis (key inputs into digital strategy & consumer journey planning)- Ongoing media / platform overviews, maintaining a current POV and awareness regarding platform functionality and advertising offerings- Content planning & workshops inc organisational transformation embracing editorial models- Measurement: creation & ongoing appraisal of campaign measurement frameworksClients: British & American Tobacco; HSBC Retail; Intercontinental Hotels Group - Crowne Plaza, Intercontinental & Holiday Inn Express; Johnson & Johnson (Pharmaceutical); Shell Aviation & Shell Retail

London, United Kingdom

A hybrid Measurement and Digital Planning role based in the Planning and Insight division at TMW. The ME role entails working closely with planning, data planning, data analysts, web analysts and SEO experts to provide core insights into campaign evaluation across integrated, digital, offline and social campaigns. Key outputs for ME are:- Benchmarking, scorecard and dashboard reporting, social media monitoring, campaign evaluation, ROI measurement, sharing of best practice internally & externally, budget optimisation and continuous improvement practicesAs a Senior Digital Strategist support is provided across the Reckitt Benckiser and Sony Mobile (global) accounts focused on:- Digital, social and CRM planning encompassing assessments of emerging and existing social media & digital platforms, multi-channel planning for acquisition & retention programmes, definition and application of best practice approaches to consumer comms planning, pragmatic and operationally-focused planning aimed at achieving results which affect the bottom line

Development of results-focused multi-channel strategies (with an emphasis on digital) for key accounts e.g. Nissan Europe, Infiniti Europe, Diageo and T-Mobile.Core outputs included:- Associate Board member and member of the Digital Innovations unit at TMW with a remit to ensure innovations, learnings and efficiencies developed for key digital accounts are shared throughout the agency.- development of best in class digital CRM strategies for key lifestages in product ownership from welcome through to retention / recovery (mobile telecomms)- data-insight driven strategies for lead generation and conversion improvement (automotive)- development of social CRM approaches and enhanced digital CRM strategies (FMCG)

2007 – 2008 Infiniti Europe (Premium Automotive)Part of the pitch team winning the Infiniti Europe digital account to support the launch of the brand in Europe (spanning 22 countries), following a predominantly digital channel launch strategy. Grew the account from a standing start to a multi-disciplined digital team of over 20 professionals in less than six months2005 – 2007 T-Mobile/Homechoice (Telecommuncations/Digital TV)Planning and provision of a wide range of marketing communications including: loyalty, direct response acquisition, brand, B2B and in-store e-media2004 – 2005 Unilever/Tesco/GSK/Diageo (FMCG/Retail)Integrated CRM and acquisition programmes, brand development, strategic communications planning and data planning. Provision of best practice CRM showcases and workshops for Unilever brand management

Vauxhall Motors Ltd including GM Card (Automotive)Led a team of 30 delivering a full service integrated account covering strategic communications planning, product launch planning and communications delivery including CRM, acquisition, development of affinity partnerships, brand development, data planning and segmentation, data management and customer service centre management.Provided services across the full spectrum of Vauxhall divisions: Vauxhall Retail, GM Card, Network Q (used cars division), Commercial Vehicles, Fleet, Dealer Support and Aftersales

British Airways Global Executive Club (Premium Travel)Provision of RM and best practice programmes/communications for regional offices and local markets to adapt.Remit covered development of brand guidelines and delivery of brand workshops across the globe, definition and launch of the Executive Club customer segmentation model, provision of communication templates via the global intranet, management of the global acquisition programme and creation of internal communication and training programmes for cabin crew and ground staff

Ford Motor Company (Automotive)Providing Aquisition and CRM programmes across a variety of Ford divisions including Ford Retail, Ford Credit, Ford Customer Service Division (Aftersales), Ford Motability, Ford Fleet and Ford Call (mobile). Communication planning and delivery covered brand magazine development, CRM programme strategy and implementation, data planning and customer segmentation modelling, database management, customer service centre management, datacapture and fulfilment house management and Dealer Marketing Toolkit planning and implementation

Professional Diploma In Ux Design, Ux Design, Diploma

Ux Design

Certificate, Blockchain Strategy

The Oxford Blockchain Strategy Programme cohesively integrates relevant information on blockchain for business leaders and innovators.

Advanced Certificate In Market Research, Market Research

Diploma, Digital & Social Media Metrics And Analytics

Certificate, Statistics

Diploma, International Marketing

Bachelor Of Arts (B.A.), English Language & Literature