Julie Suntrup Email and Phone Number
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I'm a mileage junkie in consumer goods. As a CPG brand builder, I integrate marketing, branding and product development to create legacy brands, lead high-performing teams and streamline operations. My hallmark is effectively stealing share by managing cross-functional teams to deliver on key strategic imperatives - reliably, efficiently, and drama-free - to collectively hit growth milestones. I do this by balancing a return on labor AND a return on investment to get further, faster, with fewer mistakes, to capture greater market share. As a result, I build strong legacy brands that also capture hearts and minds of consumers. Specializing in the retail & consumer goods industries, I’ve spearheaded initiatives throughout my career garnering outstanding market response for consumer-facing brands, such as: Budweiser, Vitaminwater, Smartwater, 5-hour Energy, Dickies, Kellogg, QuikTrip, Tom's of Maine, Colgate and Frigidaire. INDUSTRY IMPACT★ Contributed 2M+ in annualized EBITDA by developing a retail promotional model and industry-first supplier summit achieving a 7%-10% reduction in COGS ★ Streamlined CPG product development with stage-gate process to lead cross-functional team innovation, driving market expansion and revenue growth for four cannabis retailers★ Designed and executed nation's largest brand introduction for Glacéau Vitaminwater, positioning exit to Coca-Cola, creating $68M, seven-year partnership, and driving a 119% program expansion★ Launched QuikTrip’s first mobile app, simultaneously introducing fresh food from the QT Kitchens, driving significant revenue from new product offering, resulting in retail store growth from 750 to 1,000 in five years★ Achieved up to +330% CTOR (Click-to-Open Rate) through the strategic activation of key loyalty drivers and effective customer segmentation ★ 7x producer of Anheuser-Busch Sales Convention, a four-day live event & expo showcasing brand plans and new productsCATEGORY EXPERTISE♦ FMCG & CPG: CSD, Functional & Alc Bev, Personal Care, Food, Cannabis♦ Apparel ♦ Retail, C-Store & QSRCORE COMPETENCIES► Authentic brand development | cohesive identities (corporate, brand, environmental design)► New product commercialization | GTM planning & execution► Customer loyalty programming | segmentation to build brand love► Building accountable teams (from scratch) | managing effective agency partnerships► Integrated, omnichannel campaign development I believe the glass is half full. When working together, we can unlock the full potential of your brand. ⇨ Reach out ✉ julie@briochebrand.com
Brioche Brand Ltd.
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Principal ► Brand Strategy, Insights And Trends, Marketing And New Product Innovation | F And B | CpgBrioche Brand Ltd.Denver, Co, Us
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Chief Strategy OfficerCcd Innovation Jan 2024 - PresentEmeryville, Ca, UsAt the Center for Culinary Development & Innovation (CCDI), JPG Resources' innovation arm, we leverage trends and consumer insights, inspire food creation through the Chefs' Council, articulate marketplace realities, and provide commercialization consulting to create great tasting food and beverages.CCDI helps food and beverage companies develop inspired new products including horizons-based innovation pipelines. We work with a broad range of leading companies including packaged goods, restaurants and food service industry providers to create distinct offerings that drive product innovation and fuel topline revenue growth. Services include:Culinary-Led Inspiration: Development of product concepts through ideation sessions to create products that are distinct, chef-inspired and vetted by culinary industry professionals.Consumer & Industry Insights: Research to understand evolving consumer behaviors, retail landscape, category deep dives, trend immersions, and food industry marketplace analysis. Product Innovation & Portfolio Pipeline Planning: Creation of product-specific concepts and horizons-based portfolio pipeline planning through inspiration, product prototypes, recipe formulations, validations and consumer testing. Commercialization Consulting: Expert guidance from brand strategy and product portfolio development to technical feasibility, R&D partnership, co-man assessment, and market entry strategy. -
Fractional Cmo ► Brand Development & New Product Commercialization | Cpg | FmcgBrioche Brand Ltd. Jul 2023 - PresentWorking with B2B and B2C scaling brands, businesses and teams, Brioche specializes in the retail, CPG | FMCG and consumer goods industries. Our sweet spot is propelling small and mid-size companies to significant differentiation and growth in the areas of marketing, branding and new product commercialization. Category experience includes: herbal supplements, natural products, food, beverage, supplements, cannabis, durable home goods, apparel, accessories, QSR, c-store & retail. Emphasis in highly regulated industries.
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Vice President, Corporate Marketing & Brands ► Product & Brand Development | Retail | MerchandisingSchwazze Aug 2022 - Jun 2023Denver, Colorado, UsAt Schwazze, I was a key member of the senior leadership team playing a pivotal role in driving product and brand development, establishing strategic partnerships, executing new product Go-To-Market (GTM) strategies, enhancing retail sales promotion, fostering customer loyalty, building the corporate identity, and delivering impactful marketing campaigns. Through my strategic approach, I have contributed over $2 million in annualized EBITDA, implementing effective promotional models and funding initiatives that have resulted in an average 7% reduction in cost of goods sold (COGS) and the establishment of 12+ new supplier partnerships. ➥ Rebranded and reintroduced flagship product line, Purplebee's; launched new vape brand extension, Autograph by Purplebee's, and pre-ground flower, EDW, showcased Schwazze’s ability to continuously innovate and cater to evolving market demands.➥ Activated premium CPG flower brand Lowell Farms licensing agreement, launching 27 SKUs across three different retail banners.➥ Concepted and commercialized a flower rating system to leverage dynamic pricing - CRSS, Cannabis Rating System by Schwazze.➥ Led three website design/builds in nine months (and across three CTOs), including launch of a customer-centric consumer packaged goods (CPG) e-commerce platform, featuring 3,000+ products.➥ Landed cover story feature, "Define Your Brand," in industry publication MJBiz Magazine, featuring new brand identity as a data-driven house of brands➥ Crafted and introduced new Schwazze corporate visual/voice brand identity as well as evolved Star Buds visual/voice brand identity, including retail environmental branding for flagship stores.➥ Consolidated all retail banner customer loyalty programs into one platform (Gratify).➥ Launched company’s first multi-state, multi-brand retail gift card.➥ Resulting in 3x average sales of connoisseur flower, designed and activated retail brand partnership with Bloom County during holiday window. -
Vice President | Marketing & MerchandisingSchwazze Dec 2020 - Aug 2022Denver, Colorado, Us
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Startup Advisor ► Cpg Innovation | Brand Positioning & DevelopmentDay Three Labs 2020 - 2020An advisor and part of the initial founding team building this early-stage cannabinoid product innovation lab, I crafted a compelling brand positioning strategy from ground zero, laying a solid foundation for the company's growth and success, and providing a clear direction for our brand and its offerings. ➥ Implemented digital marketing strategies to achieve 4,575% spike in pageviews, along with a +3,464% surge in visits and significant growth of over 600% in our LinkedIn follower base.➥ Created partnerships to garner thought leadership opportunities with: Benzinga, EMERGE Summit, Bootleg Avocado, CannBe, MoCann Trade, BevNET, Greenway Magazine.➥ Secured innovation pipeline development opportunities with major, established brands. -
Head Of Marketing ► New Product Development | Customer Loyalty | Revenue GrowthLivwell Enlightened Health 2019 - 2020Denver, Colorado, UsI spearheaded brand marketing initiatives, including new product introductions; retail marketing; loyalty program and communications; media, digital, social, SEO; e-commerce/order ahead channels; and investor-relations readiness initiatives. ➥ Achieved +7% to +23% year-over-year and month-over-month growth in retail store traffic.➥ Implemented customer loyalty segmentation and strategies, resulting in +185% to +330% CTOR (Click-to-Open Rate).➥ Led new product development and launch efforts resulting in own CPG brands line and brand extensions.➥ Reorganized a team of 10 to establish an internal creative services division to swiftly address the quick-turn marketing needs of retail stores.➥ Launched custom e-commerce CPG website featuring 1,000+ brands and products. -
Executive Vice President ► Driving Agency Profitability & Sustainable GrowthAmélie Company 2018 - 2019Denver, Co, UsWorking closely with the CEO of this boutique, behavior-change creative agency, I played a pivotal role in driving business growth, recruitment, expansion, and operational excellence. The agency experienced 350% YOY increase in profitability during my tenure, expanding its reach beyond the state of Colorado and into two new sectors. I also developed and implemented: a Key Performance Indicator (KPI) framework; conducted agency SWOT analysis; and designed an employee performance feedback plan, fostering a culture of accountability and continuous improvement. -
Group Director | Client Brand Partner ► Delivering On Key Initiatives To Drive Business GrowthVmly&R 2014 - 2017New York, New York, UsMy primary role was a trusted client partner and advisor in retail and consumer goods. I led cross-functional teams to deliver on key, strategic scopes of work to ensure delivery on time, on budget and on strategy.KEY ACCOMPLISHMENTS➥ Secured three-year, $14M agreement for lead agency of record (AOR) relationship with Electrolux N.A. Major Appliances Group, resourcing team of 54.➥ Spearheaded VML team effort to land three-year lead AOR relationship with QuikTrip, including overseeing team’s design, build and launch of QuikTrip’s first mobile app (mobile ordering + mobile payment of fresh food from the QT Kitchens) and an integrated multi-channel, multi-million dollar campaign launch of made-to-order food from the QT Kitchens.➥ Crafted QuikTrip’s Brand Identity Model (BIM) in conjunction with internal team to articulate QuikTrip’s brand ethos, establish creative identity, and define the brand’s inherent and public-facing attributes.➥ Led VML team in $1.5M AOR role for Tom's of Maine, orchestrating 360 brand marketing and social media platforms and integrating supporting agency efforts and campaign developments for new baby care line and sensitive toothpaste launch.➥ Grew account revenue by 300+% with Silpada Designs (jewelry + accessories) to reposition the brand; launched Silpada's Style Card, a new loyalty service offering, and Silpada brand rep program.➥ Expanded VML- Kellogg work by $1+M into Canada with RTEC/Mom + Kids Portfolio. -
Svp, Brand Partner ► Elt Member Delivering Strategic Revenue GrowthSwitch 2010 - 2013Saint Louis, Mo, UsAs part of the executive leadership team, I developed and was responsible for executing a three-prong agency growth strategy consisting of:1. Existing account management and organic growth2. Agency brand marketing and reputation building3. New business and partnership development MAJOR HIGHLIGHTS➥ Developed and implemented account portfolio growth strategies, spearheading positioning and business development efforts to move agency beyond malt beverages into wine, functional, nutrient-enhanced and energy categories.➥ Expanded existing client base into new categories: apparel, food, tobacco and healthcare.➥ Managed $36M in revenue, $7-8M in profit, or 75% of agency billings.➥ Saved 57% by implementing proactive plan to restructure business development, account management and agency marketing efforts.➥ Valued at $3M+ in revenue, led team to secure 3-year AOR experiential agency status for Dickies Apparel.➥ Built agency marketing team from ground up, improving SEO from page 10 to page one.➥ Landed company on Promo Magazine’s Top 50 list and earned thought leadership opportunities, leading to incremental partnerships with CPG brands such as Luna Bar and blu e-Cigs.➥ Designated lead agency public speaker, participating in BevNet and Event Marketer Conferences and thought leadership round tables. -
Vice President | Delivering On Key Strategic Initiatives Through Cross-Functional Team LeadershipSwitch 2002 - 2010Saint Louis, Mo, UsKEY ACCOMPLISHMENTS➥ Member of 7-person, early stage company Executive Leadership Team responsible for positioning and growth of agency.➥ Valued at $68M+, landed Glacéau Vitaminwater account, resulting in a 7-year partnership putting tens of thousands of bottles in hands of consumers, building brand awareness and enabling strategic exit to Coca-Cola, with 1,000 brand ambassadors in 46 markets across the U.S.➥ Represented Switch during transition of country’s largest vehicle-based, field marketing program from client side to agency, expanding program by 119%.➥ Resulting in 1.5M in incremental sales over five (5) consecutive years, led multi-million dollar Budweiser Summer retail promotion, including creation of winning creative concept reinforcing refreshment theme: Thirst for Summer.
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Vice President ► Brand & Product Marketer | Shopper Marketing | Sponsorship ActivationAnheuser-Busch 1994 - 2002St. Louis, Mo, UsDuring my tenure, I worked with nearly every division of A-B — from brand marketing, retail (shopper) marketing and innovation, to international communications and sports / entertainment marketing — navigating a highly matrixed organization. I gained valuable fundamental knowledge about the CPG and beverage industry that influenced the trajectory of my career, earning what I consider an on-the-job MBA - AND having fun and making friends while working in a fast-paced environment.MAJOR HIGHLIGHTS➥ 7x producer of annual 6,000-person wholesaler sales convention and brand plan exposition – an $8-12MM, 4-day, live show, executive and brand management communications meeting and 200,000 sqft custom trade show.➥ Activated new product innovation at retail with P.O.S. design/development and branding efforts for new line of malt beverages - American Originals (Faust, Muenchener and Black & Tan) and Michelob Speciality Brewing Group.➥ Led experiential marketing efforts on quality ingredients messaging with retailer/consumer-facing programs such as Beer School, the B Lounge, Bud World, True Music Roadhouse.➥ Directed 12-city international World Cup Trophy Tour experience valued at 1.1M.➥ Led retail merchandising for summer peak selling season, cross-channel retail sales promotion - Coca-Cola's Red Hot Summer.➥ Landed $1.1MM Stouffer Foods new product launch within first five weeks of tenure, achieving a 47% project margin.Other positions held during this time as part of Anheuser-Busch Companies:+ Account Director, Anheuser-Busch International+ Account Manager+ Project Manager
Julie Suntrup Skills
Julie Suntrup Education Details
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University Of Missouri-ColumbiaEmphasis In Journalism/Advertising/Human Environmental Sciences
Frequently Asked Questions about Julie Suntrup
What company does Julie Suntrup work for?
Julie Suntrup works for Brioche Brand Ltd.
What is Julie Suntrup's role at the current company?
Julie Suntrup's current role is Principal ► Brand Strategy, Insights and Trends, Marketing and New Product Innovation | F and B | CPG.
What is Julie Suntrup's email address?
Julie Suntrup's email address is ju****@****itch.us
What is Julie Suntrup's direct phone number?
Julie Suntrup's direct phone number is +140788*****
What schools did Julie Suntrup attend?
Julie Suntrup attended University Of Missouri-Columbia.
What are some of Julie Suntrup's interests?
Julie Suntrup has interest in Yoga, Anywhere Anytime Travel, Gourmet Cooking, Running, Strength Training.
What skills is Julie Suntrup known for?
Julie Suntrup has skills like Brand Management, Marketing, Advertising, Marketing Strategy, Marketing Communications, Strategy, Integrated Marketing, Business Development, New Business Development, Crm, Brand Development, Digital Marketing.
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