Juliet Bell Email & Phone Number

Delivery of the national smart and integrated ticketing and payments programme, including mobility as a service and public transport travel data / bus open data services.

Glasgow, United Kingdom

Commercial and Marketing Manager for NEC saltirecard, multi-modal and ITSO inter-operability smart ticketing services for Transport Scotland.Project management, marketing, stakeholder and commerical responsibilities covering:- ITSO interoperability- Mobility as a Service (MaaS) Programme for Governement Challenge Fund- Public transport information and data management provision- Marketing and communications- Policy & Transport (Scotland) Bill support re smart- Smart and Integrated Ticketing team delivery strategy can be found https://www.transport.gov.scot/publication/smart-ticketing-delivery-strategy-2018/

Developed and implemented marketing plans for the two main business streams and their divisions within the companyDeveloped, managed and implemented a new modern brand for FPSG and a new division brand, TEC Group, generated from the merger of two acquisitions in the south of EnglandOverhauled the company advertising procedure, implementing a new advertising process and generating savings of over £100kDeveloped and implemented satisfaction programmes, including an external customer satisfaction programme following up with analysis and suggestions for improvements as well as an internal staff survey to highlight areas for business improvementsManaged a variety of events, from corporate hospitality golf / racing days to internal staff events (120 staff to Spain for a weekend and undertaking of activities there such as skydiving). Also used these opportunities to raise money for charity, generating over £15,000 in 2008.Developed, implemented and managed an internal and external communications plan, including internal newsletter, website newspage, management and update of these. Created a new website for TEC Group - www.tecgroup.co.ukDeveloped and managed a PR programme, generating excellent PR coverage in local, online and recruitment industry media, building good relationships and networking within this arenaAchieved award-winning status with three different recruitment industry awards and also Highly Commended by the National Business AwardsDeveloped, implemented and managed innovative marketing campaigns to increase corporate branding successes and raise company profile, including exhibitions, direct mail and e-campaignsDeveloped and implemented process and procedure for tendering and estimating management increasing preferred supplier status by 32% in 2008Project managed the implementation of a new CRM system for the whole company

Part of the Antal International Network (a specialist recruitment agency) where I was headhunted to bring in skills of marketing and business development to a sales environment. This role had two focuses, firstly as marketing manager to develop and implement a marketing function and secondly to act as a executive search consultant.Responsibilities included Marketing plan and strategy for the companyCreation and management of marketing materials and documentation for all recruiting purposesCopy writing (brochure, adverts etc)Development, implementation of PR & Networking activitiesDatabase managementExecutive search activities

Marketing Executive undertaking the full marketing mix for internal and external purposes.

Ba (Hons), Journalism & Media, 2:1

Bachelor Of Arts (B.A.), Journalism

Education record