Shopitize is a B2B2C London mobile tech. start-up with a vision to connect shoppers and FMCG brands directly. We help brands to establish a single customer view of grocery shoppers through their path to purchase independent of retailers. Shopitize enables brands to engage with shoppers via personalised offers and content that further influences shopping behaviours to nurture loyalty.- CRM & Lifecycle management: I plan and implement strategy and campaigns to drive both user acquisition and retention; I apply customer segmentation and messaging matrix to reduce churn and to increase engagement.- Community: I communicate directly with our community daily to help users take full advantage of our service and become an advocate of Shopitize via emails, push notification, in-app messages, Facebook and Twitter.- Social: I'm responsible for our social marketing strategy with a focus on nurturing the community and providing added-value to our users across Facebook, Twitter, Pinterest, and relevant forums.- Customer happiness: I direct the customer happiness and success team to deliver great experience and support for our customers.- Content: I plan the direction, creation and curation of content across the website, mobile app, emails, print materials, PR and social media.- Product development: I work closely with our tech and product team to shape our products with my knowledge in user insights, user-centred design, marketing potentials, and commercial opportunities.- Analytics: I monitor user activities and marketing performance using analytic tools including in-house Google Analytics, Hotjar, Tableau, Facebook insights, Twitter Analytics, helpdesk analytics and others to optimise marketing activities and product development.- Branding: I facilitate the brand identity development directly with our Managing Director, the founders, designer and copywriter to deliver the brand story.

Social Cycle is the proud winner of the Global Urban Datafest Smart City Hack 2015.We aim to create an integrated system that will improve the safety for every urban cyclist with wearable technology, and to empower the community of cyclists to have collective impact on the cycling infrastructure in our cities.

Happy Commute is the clever companion for urban commuters. It designs the happiest journey for you, and minimise stress by turning the daily commute into a playful social experience. We won the second prize with our hardware design and mobile app prototype.

For those of us with dreams greater than ourselves. We share stories of those who inspire us. We collaborate to make ideas come true.Fyrefly is an exploration of collaboration for a better tomorrow. Through storytelling, we help individuals and organisations to connect with others with shared visions to realise dreams and make ideas happen.

WHY! Is a online network and showcasing platform for emerging creative talent.

Dreamstake is an online platform for entrepreneurs to network and collaborate with each other. I helped to manage the online community, acquire users through social media and organise various events for entrepreneurs and start-up companies.

Shakers Creative was part of my university entrepreneurship course during which we developed a business. Shakers Creative provided strategy guidance to clients within the higher education sector on their digital communications. We conduct primary research to identify the challenge of current marketing strategy and produced detailed proposals on improving future marketing strategy, content strategy, and social media integration.

Event planningMarketing & PR planning for theatre groupMarket research interviewerEnglish to Mandarin documents translationVolunteering at art venue

OgilvyOne is the world's leading Customer Engagement agency partnering with brands around the globe to help improve customer relationships. Being part of Ogilvy & Mather agencies, OgilvyOne has strong focus in leveraging creativity, data and technology to help clients build personalised relationship with customers. I worked with clients including Nokia, DHL, Warner Bros, Philips, Taiwan Tsing Beer and Yahoo.- Client relationship: I worked closely with branding, marketing and sales directors to understand their objectives and KPIs as well as their relationship with trade and partners to develop effective and creative marketing campaigns.- Analytic: I worked together with data analysts, data miners and the media analysts to understand the customer data from clients to define audience segmentation, drive effective campaigns and to understand campaign performance.- Account management: I conducted researches prior to creating detailed campaign brief and worked on a daily basis with planners, designers, copywriters and programmers to deliver marketing assets including websites, emails, online advertising, outdoor billboards, posters, brochures, fliers, SMS and other marketing contents.- Events: I planned and hosted events for VIPs, trade partners and influencers.- Cross-discipline: I worked often with other advertising, PR, event agencies and media planning agencies to deliver integrated marketing campaigns for our clients.- Reporting: I always delivered detailed reports and presentations on the result of every campaign to evaluate effectiveness, engagement and performance.