Juliette Baxter Email & Phone Number

Toronto, Ontario, Canada

Toronto

With over 15 years of newsstand and custom content experience as an editor-in-chief, writer and producer, I have proven experience in developing creative content strategy, nurturing positive client relationships and encapsulating brand identities across digital, print and social sponsored content initiatives. I have generated projects across a variety of.

Toronto

Editor of the lifestyle magazine for the historical Canadian jeweller. Strategize content that aligns with their seasonal marketing objectives and luxurious brand equity and oversee all assigning, production and final execution with Bookmark's in-house team.

Toronto, Canada Area

Responsible for the re-launch of Glow and Pure magazines, websites and social media strategies. In partnership with Shoppers Drug Mart, create a unique customer magazine with a notably newsstand voice and point of view. Content focuses namely on beauty, health and style.

Editor of Rouge magazine, a custom publication for P&G Beauty US and Canada received by 5 million US women, and editor of rougemag.com/rougemag.ca. Create branded beauty and style content with newsstand polish/engagement that successfully reflects seasonal marketing plans and initiatives for major P&G Beauty brands (including Pantene and Cover Girl). Also.

Manage and produce (write, assign et al.) the beauty section ensuring all content is on-trend and serviceable to the reader; establish and maintain healthy relationships with the beauty industry; seek exclusive editorial partnerships (i.e. negotiate celebrity photo shoots/covers/feature stories; develop revenue-building special sections and supplements).

Clients: Sears New Outlook and Unwind, a national style publication funded by the Matinée Fashion Foundation. Generate reader-friendly and client-approved editorial for all life and style sections (fashion, décor, beauty, health, fitness and wellness).

Toronto

Junior and intermediate editorial duties including assisting on set for fashion and beauty shoots, administratively assisting the editor-in-chief and fashion director, managing/writing all beauty-related department pages and managing/writing the society/party/local entertainment pages.

Hons B.A., English Literature

Education record