Júlio César Petrini Email & Phone Number

Lisboa, Portugal

Lisboa, Portugal

UI CONCEPTIn charge of the early Visual Exploration to set UI Concepts,UI Direction and UI Style Guides for future X Titles along with potential UI improvements for X4.UI LIBRARY / STYLE GUIDE Responsible for creating and maintain all UI Components, UI guidelines, Inventory Items for future X Files in Figma.Management of UI Library for future X Titles and Redesign of old UI Assets for X4. In charge of creating UI parameters for Tehcnical Artists to implement Game Assets in the Game Engine.Redesign of the new Visual Experience for the Main Game Menu.

UI CONCEPTIn charge of the early Visual Exploration to set UI concepts,UI direction and UI Style Guides for PAYDAY 3.UI LIBRARY / INVENTORY ITEMSResponsible for managing the UI Library and other UI assets,such as components, UI guidelines and creation of Inventory Items.UI Implementation managing PSD Atlas Files and Icon Sprites in Perforce and Unreal Engine.GAME ICONOGRAPHYResponsible for creating all PAYDAY 3 Skill Lines Iconography, such as Pre-Planning Assets, Weapon Patterns, Achievement Icons, Security Modifiers and Icons made for specific Heists.

NEW PLAYER EXPERIENCEResponsible for mapping the current new player experience pain points, setting potential UI improvements for a short term period deployment and suggesting a new redesign along with Game Designers to improve the features.FLEET FINDERResponsible for the UI redesign of Fleet Finder, a feature which allows new players to find more people to play with. The Fleet Finder can help EVE Online to retain a big percentage of new players who feel stuck and isolated, avoiding early churn in the first stages of the onboarding process.HYPERNET RELAYIn charge of creating the UI for the HyperNet Relay, (in partnership with the Cinematic Department) a new feature that provides a method of selling items where almost anything can be traded at any time in the game, from anywhere, and by anyone.DLI - DAILY LOGIN INCENTIVESIn charge of redesigning the UI of the Daily Login Incentive feature, providing daily rewards to players over seasonal campaigns, improving their interactions and the feedback in order to givethem a better and clear sense of progress through timeline during the campaigns.

In charge of ensuring, designing and also improving the E-Commerce Experience on Digital Channels, such as Internet Banking and Mobile for Loan and Payroll areas, including Hiring Loan Process, Debts Renegotiation, Debts Refinancing and Lender Insurance Acquisition.SANTANDER RENEWED LOAN ACQUISITIONIn charge of ensuring the new experience through Internet Banking and Mobile App for the product Renewed Personal Loan, bringing possibilities to customers to refinance a non-settle contract getting a new Loan Limit as a plus.OVERDRAFT LIMIT INSTALLMENT PAYMENTIn charge of ensuring the experience through Digital Channels for the acquisition of Overdraft Limit Installment Payment, providing the opportunity to customers to get a Loan that brings back a positive balance to the account.LENDER INSURANCE ACQUISITION FOR LOAN ANDPAYROLL AREASResponsible for analysing all 2017 Lender Insurance Claim Reports, making tangible graphs and reports to understand the decline on Product Revenue to propose a new acquisition experience for Profit Leverage.KPI Analysis for Web and Mobile Application / Google Analytics reading for data measurement / Customer Experience Statistic Reports Analysis Heatmap Software Analysis / Strategic Analysis and improvement proposal for User Journeys / Design Sprint and workshops follow-up / Web and Mobile Prototyping / User Journey Design / Strategic decisions with PM's and PO's on Plannings and Dailys meetings using Kanban Method

DIGITAL MASCOT APPResponsible for all the front-end design for Mascote Digital application, an account management platform for children, with tasks and rewards registration, goals creation and also special investments offer.MOBILE EXPERIENCE LAB - MIT / MASSACHUSETTS INSTITUTE OF TECHNOLOGYResponsible for designing the concept and prototype for the Branch of the Future, led in partnership with MIT (Massaschusetts Institute of Technology) creating the Conceptual Layout and model construction using Styrofoam to represent the space in actual size, providing a new customer experience.NEXT / DIGITAL BANKResponsible for designing the prototype screens for Next Investment Platforms application (Trading and Invest), and also the concept for the User Flow led in partnership with R/GA and BCG - both Consulting Groups.SMARTCOIN APP / BRADESCO + POKÉMON GOResponsible for designing all the front-end screens and the concept creation for Bradesco SmartCoin application, bringing Gamification and Augmented Reality together, engagingcustomers to make them capture virtual coins (SmartCoins) provided by transactions from Credit Card purchases.

Marketing Campaigns follow-up / Visual and Content Creation for Social Media / Visual and Content Creation for Corporate Events Printed Media Social and Sports Events follow-up / Visual and Content Creation for Endomarketing Campaigns with HR support / Websites and magazines proofreading / Visual and Content Creation for management presentations / Brands promotions monitoring / Negotiation with internal and external stakeholders

Visual and Content Creation for Printed Media / Visual and Content Creation for small companies advertising campaigns / Visual and Content Creation for companies / Photoliths production / Laser Film manipulation / Printed matter final touch / Negotiation with external stakeholders

Visual and Content Creation for Packaging and Digital Media / Visual and Content Creation for Animal Feed Packaging, specifically dogs and cats / Visual and Content Creation for Mortar Packaging for companies such as Argatex and Fortaleza / Writing for Social Media and printed catalogs / Digital Animal Illustrations for Layout Composition / Photo and Image Processing / Visit to stakeholders for follow-up / Negotiation with external stakeholders

Bachelor Of Fine Arts (Bfa), Design And Visual Communication, General

• Researches related to the use of graphic elements in the Art of cultures and artistic styles such as Rupestrian Art, Renaissance.

Bachelor Of Business Administration (Bba), Business Administration And Management, General

English - Advanced, Língua Inglesa E Literaturas De Língua Inglesa, Canmore - Canadá

Setembro de 2014 / 4 semanas / 40 horas

Ux And Usability For Mobile And Web Applications, Inovação / Ux / Di / Design

• Design Sprint Method • Evolution and elements of User Experience • User Centered Design • Quick Sketching • Interaction Design •.

Design Thinking, Inovação / Ux / Design

• Design Thinking • Ferramentas no processo de Inovação • Canvas • Matriz CSD • Imersão no universo do cliente • Entrevistas de.

Art Direction

• History of Art • Symbology • Color Theory • Concept use in Creation Processes • Fine Arts and advertising overview

Prototyping And Ideas Concepts For Innovative Projects

• Design Thinking Method • Innovative Ideas Concept • Brainstorming • Prototyping

From Idea To Prototype

• Design Thinking Method • Innovative Ideas Concept • Brainstorming • Prototyping

Comic Book Illustration

• The Universe of Comic Books • Comic Book Illustrations Techniques • Human Anatomny • Disney Universe and other Styles • Pencil and Ink.