Julio Rivera is concerned with helping students address "Big Data" problems by using different methodologies to analyze data and develop data narratives to help others make decisions. Within the array of methods he uses, his focus is on "location intelligence" and "business geographics." He integrates a variety of analytic tools in his teaching, including Geographic Information Science (GIS), visualization techniques, statistical packages, and spreadsheet programs. He brings the location intelligence approach to his courses in Marketing, Statistics, GIS, and Economic Geography and he challenges students to solve problems rather than memorize answers.Julio Rivera is a leader in the in the undergraduate research movement and is a Past President of the Council on Undergraduate Research. He regularly serves as a consultant to colleges and universities as they develop undergraduate research programs and he has worked in two National Science Foundation grant programs to expand undergraduate research opportunities for students. Dr. Rivera serves as a consultant to government, business and higher education. He has completed projects with Snap-on Tools, World Link Inc., BSG Analytics, Racine County Convention and Visitors Bureau, and the Racine Harbor Commission. His current research focuses on understanding private higher education admission markets. #jesuiteducated, #ScienceBased, #EvidenceBased, #Diversity