Julio Steg, Mba Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

São Paulo, Brazil

Volkswagen Truck and Bus offers a complete Truck and Bus line-up of Volkswagen and MAN Trucks, with models commercialized in 30 countries in Latin America, Africa and Middle East.. I implemented the brand's digital strategy, aimed at transportation and logistics customers, with own and partners' solutions offered in the Marketplace. . I structured the Sales, Marketing and Partners areas of the new Corporate Startup, RIO Digital Solutions, organized the new brand presentation to the Press and launching events, such as IAA Commercial Vehicles in Hannover, Germany (2018) and Fenatran in São Paulo, Brazil (2019). . I formed the line of partner management with prefeered tech suppliers (Cummins, Bosch, ZF, Eaton) and service companies in the segment (Autotrac, Omnilink, Sascar) to offer transport services on RIO's platform. . I defined the Go to Market strategy in offering the digital services, segmented the target customers, prepared the digital communication. the Sales channels models, the dealer network support and incentive campaigns for the Sellers.

São Paulo, Brazil

. I performed consulting services to fleet managers, identifying opportunities in reducing the operational cost, fleet renewal best time, asset and drivers management. . I ensured the product development and differentiated services were innovative, such as Operational Leasing, implemented jointly with Volkswagen Financial Services. . I defined the OEM connectivity strategy, planned the gradual withdrawal of the previous offer and approved the Business Case aiming at the introduction of the new digital solution, the RIO.

São Paulo, Brazil

. Planned and executed the Internationalization expansion program in Latin America and Overseas markets, exploring business opportunities in markets already established, or accessing new potential customers in Overseas regions.. I approved the Sales recovery plan in South Africa, resulting in a 450% increase in SKD kits shipment for truck and bus chassis local assembly in year 2014.. Prioritized and implemented the product roadmap together with Product Planning and Engineering, meeting the legislation and customer requirements in the Export markets.

São Paulo, Brazil

RIO is the digital brand of Volkswagen Trucks and Buses. Its purpose is to revolutionize the world of transportation and logistics through our cloud-based platform, which brings together their own and partners' digital services offered on the marketplace.

Buenos Aires, Argentina

. Expat in VW Argentina Truck and Bus business unit, I assumed the head of Marketing department. Implemented the new Communication strategy with the Press, launching the program "La Ruta del Cliente" aimed at bringing the OEM closer to the dealer network and special customers in different regions of Argentina.. Hired the new agency responsible for the Communication actions off and online, manage the website and social media. Launched the new Extra-Heavy Volkswagen models and MAN brand at the market . Accomplished VW best Sales position in Argentinean Truck Industry, two new dealers were established and the buses business revival plan was implemented.

São Paulo, Brazil

. Managed the company's product portfolio for Export markets, listening to importers and clients in understanding market trends, price positioning and offering the best solutions. . Developed innovative products, such as the VW bus chassis prepared to receive a 100% Natural Gas Vehicle (NGV) engine for the BRT (Bus Rapid Transit) system in the Peruvian market, generating Sales of over 1,500 units between 2011 and 2015.

Wolfsburg, Germany

. Sales and Marketing Engineer representative, working in Wolfsburg, Germany, as an expat for a new truck development (VW Constellation line-up). . Presented the Latin America consumers' needs, coordinated studies related to Sales projections, Price positioning, Marketing launching and supported all program approval phases.

São Paulo, Brazil

. Developed the first light truck designed for the German market, the VW L80.. Improved the instrument panel and electrics from the front engine bus chassis.

Master Of Business Administration (M.B.A.) In Finance, Finance

MBA in Finance

Master Of Business Administration (M.B.A.) International Extension Program, Business Administration

International MBA Extension Program from Ibmec Business School

Master Of Business Administration (M.B.A.) In Business Administration, Business Administration

MBA in Business Administration

Master In Marketing, Marketing

Masters Degree in Marketing

Electric And Electronics Engineering Degree, Electric And Electronics Engineering, > 7.0

Electrical Engineering