Hi! I'm a senior at the University of North Carolina at Chapel Hill majoring in Psychology and Media and Journalism on the Advertising and Public Relations Track.Being a storyteller at heart I’ve learned that, while numbers are great, the story hidden inside the numbers is what drives decisions.
Caterpillar Inc.
View- Website:
- thinkmartinfirst.com
- Employees:
- 7
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Digital Content AuthorCaterpillar Inc.Peoria, Il, Us -
CopywriterMartin Communications Oct 2023 - Present• Created social media calendars for multiple clients, focusing on homebuilders.• Copywriting for multiple clients with distinct brand voices. -
Assistant Director Of MarketingTar Heel Hockey Aug 2023 - PresentChapel Hill, North Carolina, United States• Audited Tar Heel Hockey's social media presence and compiled a report that included data on growth and projections.• Piloted the social media metrics initiative, creating dashboards for our social media channels to track growth and provide ROI data to sponsors.• On gamedays, I took game statistics for the head coach, providing reports after each period. -
Marketing & Communications InternIbm May 2024 - Aug 2024Research Triangle Park, Nc• Assisted in the development and execution of marketing campaigns across various channels, including social media, email marketing, and content creation.• Developed a data-driven best practices guide for IBM's internal communications team, analyzing content performance for 260,000 employees to optimize strategies, address pain points, and drive engagement.• Translated data findings into a user-friendly website page, empowering the IBMer comms team to efficiently access and apply data-driven insights in their daily work. -
Marketing InternCaterpillar Inc. Jan 2022 - Jan 2024• Conducted comprehensive market research, identifying emerging technologies for marketing materials and enhancing the company's strategic positioning in the industry.• Managed and optimized advertising campaigns using Meta Business Manager and Google Ads, achieving significant audience growth and keyword efficiency.• Led the strategic planning and execution of the CAT Marine website renovations, improving userengagement and site functionality. -
Marketing InternNorth Carolina Society Of Hispanic Professionals Feb 2021 - Dec 2021Cary, North Carolina, United States• Elevated social media engagement for the North Carolina Society of Hispanic Professionals by 213%, measured by increased interactions across Facebook, Twitter, and Instagram, by creating and executing targeted social media campaigns.• Spearheaded the society's digital presence, achieving a 125% increase in donations, as measured by fundraising outcomes, by initiating and managing a comprehensive digital marketing strategy.• Orchestrated live broadcast events that drew over 1,000 concurrent viewers, as measured by audience participation, enhancing community engagement and society visibility. -
Swim InstructorAquatots Oct 2019 - Aug 2020Holly Springs, North Carolina, United States• Taught kids aged 2-12 years old how to swim.• Managed various schedules in order to maintain a steady flow of kids in and out the door.• Wrote and provided progress reports to parents.
Julio Vargas Education Details
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Psychology -
Media And Journalism - Advertising And Public Relations Focus -
Apex High SchoolHigh School Diploma -
American Nicaraguan SchoolHigh School Diploma
Frequently Asked Questions about Julio Vargas
What company does Julio Vargas work for?
Julio Vargas works for Caterpillar Inc.
What is Julio Vargas's role at the current company?
Julio Vargas's current role is Digital Content Author.
What schools did Julio Vargas attend?
Julio Vargas attended University Of North Carolina At Chapel Hill, Unc Hussman School Of Journalism And Media, Apex High School, American Nicaraguan School.
Who are Julio Vargas's colleagues?
Julio Vargas's colleagues are Jatana Clevenger, Rebecca Martin, Jyl Barlow, Jennifer Allred, Kevin W..
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Julio Vargas
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