• Created social media calendars for multiple clients, focusing on homebuilders.• Copywriting for multiple clients with distinct brand voices.

• Audited Tar Heel Hockey's social media presence and compiled a report that included data on growth and projections.• Piloted the social media metrics initiative, creating dashboards for our social media channels to track growth and provide ROI data to sponsors.• On gamedays, I took game statistics for the head coach, providing reports after each period.

• Assisted in the development and execution of marketing campaigns across various channels, including social media, email marketing, and content creation.• Developed a data-driven best practices guide for IBM's internal communications team, analyzing content performance for 260,000 employees to optimize strategies, address pain points, and drive engagement.• Translated data findings into a user-friendly website page, empowering the IBMer comms team to efficiently access and apply data-driven insights in their daily work.

• Conducted comprehensive market research, identifying emerging technologies for marketing materials and enhancing the company's strategic positioning in the industry.• Managed and optimized advertising campaigns using Meta Business Manager and Google Ads, achieving significant audience growth and keyword efficiency.• Led the strategic planning and execution of the CAT Marine website renovations, improving userengagement and site functionality.

• Elevated social media engagement for the North Carolina Society of Hispanic Professionals by 213%, measured by increased interactions across Facebook, Twitter, and Instagram, by creating and executing targeted social media campaigns.• Spearheaded the society's digital presence, achieving a 125% increase in donations, as measured by fundraising outcomes, by initiating and managing a comprehensive digital marketing strategy.• Orchestrated live broadcast events that drew over 1,000 concurrent viewers, as measured by audience participation, enhancing community engagement and society visibility.

• Taught kids aged 2-12 years old how to swim.• Managed various schedules in order to maintain a steady flow of kids in and out the door.• Wrote and provided progress reports to parents.