As a Director of Content Strategy and Production with over 10 years of experience, I specialize in multimedia content creation and social media strategy. I have a proven track record of driving audience growth through compelling storytelling and data-driven decision-making.Notable accomplishments include growing a community of 760K+ followers in under 18 months, with viral content generating over 100 million views. My expertise in audio and video production played a crucial role in launching and scaling a successful online membership program.At Maera, I co-developed podcast content from concept to post-production, collaborating with cross-functional teams. Additionally, I led the Social Media Manager in executing strategies across Instagram and TikTok, resulting in an 80% increase in followers and a 170% boost in engagement within 6 months.I’m passionate about creating impactful content that not only resonates with audiences but also drives brand growth. Above all, I'm dedicated to leveraging my skills and innovative strategies to empower communities and make a lasting impact.
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Angel InvestorMaeraNew York, Ny, Us -
Seed InvestorMaera Aug 2022 - PresentNew York, New York, United StatesMaera makes it easy for global digital entrepreneurs to start, run, and grow their businesses with seamless U.S. incorporation, banking, tax filing, global community access and an Al-driven platform for personalized support and growth. -
Director Of Content Strategy And ProductionMaera Jun 2024 - Nov 2024New York, New York, United States• Co-developed episode ideas and guest recruitment strategies for the Maera Podcast, and ensured branding consistency across all platforms.• Managed video and audio freelancers, and content promotion on Instagram and TikTok to grow the podcast’s audience across YouTube, Spotify, Apple Podcasts, and Amazon Music.• Lead the Social Media Manager in creating and executing strategies across Instagram and TikTok, driving an 80% increase in followers and a 170% boost in engagement within 6 months.• Collaborated with cross-functional teams and stakeholders to enhance content quality and optimize promotional strategies.• Provided actionable performance insights through analytics, informing and refining future content strategies for sustained growth.• Monitored industry trends and new social media features, keeping the brand’s presence innovative and competitive across platforms. -
Seed InvestorPink'S 🍔‼️ Mar 2022 - Jun 2024Madrid, Community Of Madrid, SpainPremier burger joint in Madrid with over 7 locations in the city, 2 dark kitchens and more locations to come. Successful exit and highly profitable ROl. -
Founder & Digital Wellbeing ExpertJulissa Rodriguez Oct 2016 - May 2024New York, New York, United States• Founded and developed a successful wellbeing brand, building a robust social media presence across TikTok, Instagram, and YouTube.• Created and executed viral social media campaigns that grew the community to 760K+ followers in 18 months, and generated content with over 100 million views.• Launched and scaled multiple digital products, including eBooks, online courses, and a membership program, driving revenue growth and establishing strong connections with a loyal audience.• Achieved a 20K+ subscriber increase for the brand’s newsletter within just 3 weeks through targeted content strategies, compelling copy, and audience engagement.• Leveraged data analysis and trend monitoring to continuously optimize marketing strategies, ensuring sustained audience growth and engagement.
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Founder & CeoReverso Oct 2013 - Sep 2016Panama City, Panamá, Panama• Founded and scaled a luxury handbag brand, selling both directly to consumers and through B2B channels.• Managed relationships with international suppliers and curated exclusive collections for both the retail and wholesale markets.• Drove brand recognition and sales growth through targeted marketing campaigns, social media, and influencer partnerships.• Ensured the delivery of high-quality, ethically sourced products, expanding market reach and building a loyal customer base.
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Business Development & Financial Strategy AdvisorPortomatic Oct 2010 - Sep 2013Tegucigalpa, Francisco Morazán, Honduras• Supported market expansion for Portomatic, a leading provider in the Security Systems and Access Control industry across Honduras and Central America.• Assisted in financial planning, budgeting, and cash flow management to improve profitability.• Collaborated on pricing strategies and cost optimization to enhance revenue and competitiveness.
Julissa Rodriguez Education Details
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Finance, General
Frequently Asked Questions about Julissa Rodriguez
What company does Julissa Rodriguez work for?
Julissa Rodriguez works for Maera
What is Julissa Rodriguez's role at the current company?
Julissa Rodriguez's current role is Angel Investor.
What schools did Julissa Rodriguez attend?
Julissa Rodriguez attended Universidad Tecnológica Centroamericana.
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Julissa Rodriguez
Multi-Faceted Strategist In Passionate Pursuit Of Perfection; Enabling Executives To Successfully Grow And Transform Businesses. Have Mastered The Four P’S (Proactivity, Poise, Professionalism, Passion) !Miami-Fort Lauderdale Area -
Julissa Rodriguez
Windermere, Fl3acxiom.com, quidditch.zzn.com, insightbb.com5 +120122XXXXX
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Julissa Rodriguez
Paid Social Analyst At Canvas Worldwide | 28 Row Content Creator | Csuf AlumnaAnaheim, Ca1casanova.com -
1fiu.edu
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