I specialize in blending creative, right-brain strategy with analytical, left-brain tactics to drive successful multi-channel marketing campaigns for a diverse range of clients and industries. Whether on the client, agency, or consultancy side, I take a channel-agnostic approach to B2B and B2C lead generation, digital marketing, growth strategy, conversion optimization, team development, process mapping, and organizational improvement.In previous roles as Advertising Director, Head of Consulting Services, Director of Digital Media and Analytics, and Vice President of Marketing, I’ve built and led high-performing teams, spearheading effective lead generation programs in the higher education, technology, SaaS, manufacturing, nonprofit, and healthcare verticals. My work has earned multiple awards for best campaigns under $1M, recognized for its creativity, innovation, and data-driven results. I'm an accessible hands-on leader who thrives in collaborative, inclusive environments where creativity and mutual respect are core values.I've had the privilege of working closely with world-class enterprise teams, including those at MIT, CISCO Duo 2FA, IBM Resilience, Liberty Medical-PolyMedica Diabetes Div., and UNICEF USA as well as numerous inspiring, scrappy startups.As a seasoned Director of Digital Marketing, I have been honing my expertise in channel agnostic B2B and B2C lead acquisition, digital marketing, growth strategy, and conversion optimization for over 15 years. My specialty lies in driving the execution of digital advertising, both independently and collaboratively, with cross-functional teams.My years of consultancy experience have equipped me to excel in team development, process mapping, and organizational improvement. I was instrumental in transforming a small Boston-based media company into a nationally competitive digital marketing services agency, leading a staff of 30+ serving 50 active clients, managing 1,000 campaigns, and averaging $16M in annual billings.In addition to my hands-on skills, I am proficient at analyzing and optimizing advertising results across clients. I played a key role in elevating demand generation strategies and advancing data integration at an enterprise level. Furthermore, I launched and managed a new agency division offering business solutions for eCommerce marketers in North America.If you're looking for someone who's not only experienced in digital marketing but also skilled at inspiring teams to deliver their best work, let's talk about how we can elevate your organization's digital presence together.