Job description:-Drive the development and execution of portfolio and pricing strategies to maximise the cluster’s offtake and profitability - Implement the most effective route-to-market framework for the cluster- Initiate end-to-end process improvements while ensuring that updates, tracking, and submissions are managed timely across all stakeholders

Key achievements:- Enhanced online brand reach by 470% across 2 years through curation of creative and lifestyle-driven content, along with strengthening online brand community- Directed 18 strong marketing campaigns (i.e. product launches, Women’s Month, Pride, etc.) across SEA with focus on establishing new key partnerships with local brands and introduction of seasonal product bundles - Built and led a high performing team that inspired, engaged, and created positive energy within the organisation

Key achievements:- Sourced competitive intelligence leading to development of major competitors' profile with trended performance, strategies, trade margins, etc.- Project management and performance analysis against strategic growth initiatives and long-range plans

Completion of the 12 month management trainee program with attachments in key marketing functions: Field, Trade, Strategic Planning & Insights, and Brands.Key achievements:- Launched trade program targeting under-performing outlets in Klang Valley resulting in +122% in participation and +84% in drop size- Crafted various brand and channel growth plan based on robust analysis of current and forecasted market landscape- Lead a company-wide energizer project with the launch of an internal interactive education platform and 3 on-ground events, achieving an overall 92% participation (non-mandatory) over 2 months

Voluntary internship for 1 day/week over 14 weeks to gain practical B2B Marketing experience in Australia's organizational psychology industry. Key responsibilities:- Developed marketing strategies and spearheaded B2B Referral Program while adapting to zero marketing budget- Produced and proofread content for company blog and newsletter with Managerial and Human Resources professionals as the target audience- Enriched consumer database through the extraction of key opinion leaders' contacts

Application of education and career exploration via paid internship in the field of sports management and event marketing in Singapore.Key responsibilities:- Proposed and executed business improvement projects with focus on enlarging digital footprint for more effective online marketing - Ensured that brand online platforms were well-designed and up-to-date in terms of written and visual content- Organized customer interaction which unlocked key metrics that informed opportunities in key business areas