Junaid has been spearheading change in the OOH arena and has broad expertise in turning ideas into business with the ability to build and scale. He believes in bringing the combination of design thinking, fearless creativity and the blend of art and science to OOH. He has always believed that billboards have a big part to play in the cultural landscape of a city. And under his leadership, Roshanspace is poised to be an active force in shaping it. Since the young age of 16, Junaid has had tremendous experience in the OOH arena. Junaid is hands on leader with key skills that include driving top line revenue growth by ensuring accountability resulting in metrics that accelerate revenue growth and improved bottom line performance for clients.Junaid’s mission is to give brands a grand canvas to tell a compelling brand story. To actively shape brand perception, to lock arms with clients and be a part of their growth trajectory and maximise their potential.His philosophy percolates throughout the entire organisation. Because if you want to be the best, it is the only way to be.