- Led Pakistan's Fintech eCommerce app, solving major eCommerce challenges for online business owners- Collaborated closely with Finance, Design, Production, and UX teams to drive product success- Led a nationwide sales team, addressing product-related challenges and ensuring client satisfaction- Spearheaded business growth by onboarding numerous clients and driving success.PostEx is a revolutionary hybrid platform that combines logistics and Fintech solutions to empower eCommerce businesses in Pakistan and now expanding in the GCC region. We bridge the gap between financial and logistical needs, offering upfront invoice payments, reliable delivery services, and innovative products to drive business growth and success

- Conducted on-page SEO, optimizing product pages, titles, descriptions, and meta tags for improved search engine rankings.- Implemented off-page SEO strategies, building high-quality backlinks and increasing online presence.- Performed technical SEO, optimizing website structure, schema markup, and mobile responsiveness.- Conducted speed optimizations, improving website load times and user experience.- Solely managed SEO efforts, resulting in a significant increase in sales from $840/month to $9,000+/month in just 8 months.- Improved Core Web Vitals, enhancing website performance and user experience.- Achieved organic product rankings, dominating search results and outperforming competitors.

- Managed diverse eCommerce b2b and b2c Projects solely.- Led as a project manager for multiple website development projects on Shopify and WordPress. - Developed and executed Content Strategy and planning for multiple online brands.- Led Business development, surpassing PKR 2+ million clients on retainer. - Oversaw Account Management & Communications for Agile client support. - Executed SEO, Meta Ads, and Snapchat strategies, while actively participating in hiring new talent and scaling Business 🚀

• Implemented Search Engine Optimisation (SEO) Strategies for more organic brand visibility and conversion and made 1.5M in sales in just 45 days.• Strategised Performance marketing campaigns with Advertising Agency and received 5M in sales with just 6Lac of Ad Spend.• Created Gen-Z Centric content strategies on Instagram Reels and Tiktok for overall organic growth which resulted in 1000s of views, followers, and Organic sales. • Managed website content, User Experience, web bugs, and refreshing campaigns timely on both WordPress and Shopify.• Developed analysis of the consumer insights to translate them into strategies. • Independently Managed all brand's Social media platforms to ensure the brand feels on point.• Business development activity for logistics, tech solutions, payment solutions, and vendor management. • Managed updating of products, Pricing, categories, and inventories for all brands.

- Managed 4 direct-to-consumer brands: Shaping Nutrition, GlowStudio, Lylah Essentials, and Tinny Treasures- Optimized websites on Shopify and WordPress, leveraging eCommerce strategies for enhanced user experience and automation- Implemented organic sales and brand recall strategies, driving business growth and brand visibility- Fostered strong relationships with offline partners, ensuring seamless collaboration and mutual growth- Effectively managed logistics and inventory, ensuring timely and efficient order fulfillment.

- Managed ERP documentation, coordinated transportation, and assigned daily tasks to workers and the janitorial team.- Implemented and monitored administrative policies and negotiated with vendors for agile management.- Conducted inventory audits, prepared reports, and performed assisted senior management in day-to-daytasks.