- Lead the research, planning, and execution of comprehensive online marketing campaigns for in-house projects and global clients.- Oversee SEM campaigns on platforms like Google Ads, Bing, Facebook, LinkedIn, Quora, Stack Overflow, and Reddit, maximizing reach and engagement.- Drive lead generation and conversion optimization, continuously improving ROI through data-driven strategies.- Create and manage user acquisition funnels, optimizing customer journeys for better engagement and conversion.- Conduct A/B testing to refine landing pages, ensuring optimal conversion rates.- Implement tracking systems for newsletters and paid campaigns using Google Analytics and UTM parameters to monitor and improve performance.- Conduct market research to position client products on targeted websites, boosting traffic and visibility.- Perform keyword research for SEO and paid campaigns using tools like WordTracker, Google Ads Keyword Planner, and Google Trends.- Design and execute SEO strategies for global markets, achieving significant growth in organic traffic and improved search rankings.- Conduct UI/UX audits and implement conversion rate optimization (CRO) strategies to enhance user experience and conversions.- Manage clients' online reputations, ensuring a positive digital presence through proactive reputation management.- Analyze weekly SEO and Paid and Social Media reports, providing actionable insights for ongoing optimization.- Present strategic recommendations and performance results to clients, ensuring alignment with business goals.- Develop accurate project estimates, timelines, and budgets while delivering clear client proposals.- Manage and mentor a cross-functional digital marketing team, ensuring productivity and accountability through regular reporting and performance reviews.- Continuously innovate and adapt digital strategies to capitalize on new growth opportunities.

As Head of Paid Media at Konext, I led the paid media teams and managed cross-channel campaigns, driving exponential growth for the company. My key responsibilities included:- Strategic Leadership: Developed and implemented cutting-edge paid media strategies across multiple platforms, including Google Ads, Facebook, LinkedIn, and more, leading to a 4x growth in new customers within one year.- ROAS Optimization: Leveraged advanced tools and techniques to achieve a 380% increase in Return on Ad Spend (ROAS), ensuring efficient budget allocation and maximizing campaign profitability.- Campaign Management: Oversaw the execution of large-scale paid campaigns across various channels, continuously optimizing performance to meet and exceed business objectives.- Marketing Funnel Implementation: Designed and executed high-converting marketing funnels that guided users through the customer journey, improving lead generation, engagement, and conversions.- Data-Driven Decision Making: Utilized data analysis and insights to inform strategic adjustments, A/B testing, and campaign refinement, driving sustained growth and improving overall performance.- Team Leadership: Led a talented team of paid media specialists, fostering collaboration and continuous learning to stay ahead of industry trends and maintain a competitive edge.- Client Collaboration: Worked closely with clients to align paid media strategies with their business goals, providing transparency, detailed reporting, and actionable insights.During my time at Konext, I played a key role in scaling the business, delivering substantial growth in new customers and a remarkable increase in ROI, all while staying at the forefront of paid media innovations.

As Senior Digital Marketing Manager at BrandOcta, I led and managed cross-functional teams, including SEO, PPC, social media, content writing, web design, and development, serving a diverse global client base. My key responsibilities included:- Strategic Leadership: Curated and executed comprehensive strategies for SEO and PPC campaigns, driving targeted traffic and maximizing conversions for clients across various industries and global markets.- Campaign Optimization: Applied data-driven insights and continuous testing to refine digital campaigns, ensuring optimal performance and alignment with client goals.- A/B Testing and Conversion Optimization: Implemented rigorous A/B testing across landing pages, ad creatives, and marketing funnels, analyzing performance to optimize conversion rates and improve ROI. - Audit and Analysis: Conducted detailed digital marketing audits, including SEO, UI/UX, and content audits, to identify areas for improvement, enhancing site performance, user engagement, and conversion rates.- Funnel Creation and Implementation: Developed and executed marketing funnels to optimize user acquisition, lead generation, and conversions, tailored to specific client needs and market conditions.- Team Management: Directed and mentored diverse digital marketing teams, fostering a collaborative and results-driven environment. Delivered high-quality outcomes in SEO, PPC, web development, and content creation.- Client Engagement: Collaborated closely with clients to understand their objectives, delivering customized digital marketing solutions that drove measurable.- Continuous Improvement: Proactively adapted to industry trends, consistently evolving digital marketing strategies to meet changing market conditions, and customer behaviors.Throughout my tenure at BrandOcta, I successfully managed digital campaigns that resulted in significant traffic growth, increased client engagement, and enhanced ROI across multiple platforms.

• Managing client communication, digital audit & analysis of their projects and proposal development.• PPC (Pay Per Click) Management - Google Ads & Bing Ads for company's projects and it’s clients.• Creating and managing a variety of PPC search and display campaigns Google, Bing, and Facebook.• Ensuring optimal CTR, CPC and Lead Generation for company's and its clients’ online portals.• Writing engaging copy for adverts.• Analyzing trends and making data-driven decisions.• Comprehensive digital auditing of clients' businesses.• SEO Management - Off-Page & On-Page strategy making, competitor analysis and target market research.

Reporting to the Global Head of SEO, I led SEO efforts for Daraz.pk (previously Kaymu), focusing on driving organic traffic growth and optimizing search performance. Key responsibilities included:- Strategic Development: Crafted and executed innovative SEO strategies to identify and capitalize on potential areas for increasing organic traffic, contributing to sustained growth across multiple regions.- Team Management: Managed an in-house team of SEOs, both local and offshore, overseeing their work and ensuring alignment with overarching SEO goals.- Cross-Functional Collaboration: Coordinated closely with project teams, social media, PR professionals, writers, developers, and designers to integrate SEO best practices and enhance overall digital marketing efforts.- Liaison Role: Acted as a key liaison between C-level management and the local online marketing team, ensuring strategic alignment and effective communication across all levels.- Training and Development: Trained new hires in the SEO team, equipping them with the skills and knowledge needed to contribute effectively to our SEO initiatives.- Link-Building and Recommendations: Managed link-building strategies and their execution, and recommended on-page and off-page SEO improvements to enhance search engine visibility.- CTR Optimization: Focused on improving click-through rates (CTR) for potential pages by working with the local team to optimize content and metadata.- Keyword Strategy: Targeted keywords ranked on the second page of search results to boost their rankings and drive more organic traffic.- Content Marketing: Developed and implemented content marketing strategies for high-value products, aiming to attract and engage target audiences effectively.- Traffic Performance: Ensured that Kaymu.pk maintained the highest percentage of organic traffic across all Kaymu ventures, demonstrating exceptional performance and strategic execution.

In my role as an SEO Expert at Cutting-Edge Projects, I was involved in executing and supporting advanced SEO strategies to enhance search engine visibility and drive organic traffic. Key responsibilities included:- Assisted in implementing SEO strategies to enhance search engine rankings and increase organic traffic for innovative projects.- Conducted keyword research to identify high-impact keywords, aiding in content optimization and SEO planning.- Supported on-page SEO efforts, including optimizing meta tags, headings, and content to improve site structure and search engine compatibility.- Contributed to technical SEO by addressing site speed and crawl issues, improving overall site performance and user experience.- Helped execute link-building activities to strengthen domain authority and improve search rankings through quality backlinks.- Collaborated with content teams to ensure content optimization in line with SEO best practices and audience interests.- Monitored SEO performance using tools like Google Analytics, providing insights for continuous optimization.- Contributed to reports on SEO performance, including keyword rankings and traffic metrics, for client and internal review.

• Reported directly to the SEO Manager.• Conducted Guest blogging• Conducted Site analysis• Conducted Competitor analysis• Blog commenting• Forum Posting• Managed the onsite blog• Created weekly keyword ranking report• Managed a team of 5 people

• Reported directly to the SEO Manager.• Forum posting• Blog Commenting• Directory submission• Article Submission• Guest Blogging• Conducted website analysis• Conducted competitor analysis• Created and managed PPC campaigns