June Ng Email & Phone Number

• Spearheaded the planning and execution of integrated marketing plans for SAFRA clubs’ integrated and flagship events, including BE@SAFRA, SAFRA Swim For Hope, SAFRA Diaper Dash, SAFRA Sprint Kids and Let’s Gift For A Reason, across owned and paid media channels to drive event registration, participation and charity donations• Evaluated the performance of marketing campaigns through review of digital ad campaign reports and key Google Analytics metrics • Created bi-weekly marketing EDMs to SAFRA members to increase awareness of SAFRA’S offerings and achieved an average Open Rate of 37% and Click-To-Open Rate of 11% in FY2022• Supported the marketing of Kidz Amaze Indoor Playground’s promotions and activities to drive revenue and membership acquisition

• Led the development and delivery of tactical marketing campaigns across in-store, digital and social touchpoints to drive store footfall and sales in key product categories. • Supported the planning of FairPrice Finest’s marquee campaign, Finest Festival, which includes development of creative and media strategy as well as tactical drivers to support business revenue goals• Led the execution of go-to-market plan for upcoming store opening under new sub-brand. This includes working with Brand team on development of new brand book, leveraging on strategic partnerships to drive footfall to new store and working with creative and media agencies to plan marketing strategy

• Led the implementation of thematic marketing campaigns as such Cheers’ Anniversary, Christmas and Chinese New Year across different channels including in-store POSMs, Digital and Social and Out-of-Home, to support overall sales targets• Worked closely with multiple internal stakeholders including Products, Operations and Customer Analytics, creative and media agencies and other external vendors on the development and implementation of marketing campaigns• Monitored and reviewed the effectiveness of key marketing campaigns and ensured ROI of marketing spend through the preparation of post campaign reports • Supported Cheers brand refresh by working with Brand team on the development of new brand book and assets and driving the brand refresh across in-store POSMs and digital/ social platforms such as the Cheers website and social media pages• Led initiative to build Cheers’ social media presence by growing Facebook and Instagram fan base and driving customer engagement through monthly content planning and creation and regular evaluation of content strategy • Supported the planning and execution of go-to-market plan for new store openings such as Cheers Unmanned Store @ Our Tampines Hub through online and offline customer touchpoints with the objective of driving store footfall and improving customer shopping experience

• Spearheaded the launch of Ya Kun’s mobile app based loyalty program and grew membership base to more than 90,000 members till date• Developed and managed marketing initiatives to drive downloads and ensure retention of existing members• Worked closely with vendors on application troubleshooting and development of new features • Provided timely customer service support to membership enquiries and feedback• Worked closely with Product Development team to conceptualize and drive new product launches• Monitored and reviewed the effectiveness of marketing campaigns through the preparation of sales reports • Provided marketing support to 70 outlets islandwide, including tactical in-store promotions, opening promotions and upkeeping of in-store collaterals

Worked closely with the General Manager and Managing Director on planning, developing and executing marketing activities • Planned and implemented branding and promotional campaigns which are in line with business objectives • Developed collaterals to support marketing activities through creating the artwork and overseeing the printing of campaign posters and flyers• Monitored and reviewed campaign results to measure the effectiveness of marketing campaigns• Managed Advertising and Promotions liaisons with malls and other marketing partners to maintain good relations and secure marketing support for the company• Researched and pursued marketing partnership opportunities with strategic partners • Established and grew the brand’s presence on Facebook and Instagram through content creation and the development of social media strategies • Managed media enquiries and interview requests

Supported the Marketing Manager in the execution of marketing activities and the eCommerce team in day to day operations

Assisted the Reebok SEA Pacific regional team in the compilation of sales reports and providing administrative and marketing support to distributors in SEA Pacific market