• Spearheaded health and wellness ecosystem by cooperating with strategic partnership for innovative product development and marketing campaigns. Raised 45% health awareness advancement for new cancer policyholders.• Accounted for innovative product development initiatives to achieve market differentiation strategy, launched vision care, first robotic surgery protection package with cross industrial alliances.• In charge of market intelligence and customer research to align business strategy with global goals, established market monitoring and holistic product dashboard to improve 40% efficiency.

• Led Insurance product and channel strategy in terms of customer campaign, operation process streamline and multi-channel communication to deliver business target, with 100% achievement rate for 2019 annual goal.• Accounted for distribution management, sales deployment to uplift productivity, designed recognition programs and improve incentive scheme to increase sales momentum for over 10% YoY growth within the biggest channel as branch network.

• Converted 25% of prospective clients to VIP and uplifted 8% profitability in affluent segment by customerjourney transformation to create seamless loyalty relationship and reach deeper share of wallet.• Increased 40% operation efficiency and 25% referral rate for remote and branch channel under potential opportunity identification, preference prediction and package solution models in CRM project.

• Led business development team which accounted for international and new business market, achieved 30% yoy growth in annual sales under tightly-knit cooperation with cross functional teams. (R&D, Production, local agent partners, designers.)• Conducted product launch management by designing new product/package/combination for attaining market share in diversified countries, attained China biggest channel client, cooperated with Alibaba and achieved 4 million sales.

• Accounted for development and implementation of affluent segmentation, discovered customer insight and designed compelling customer value proposition to grow 15% engagement with targeted customer within 6 months.• Headed branch re-engineering project by customer journey mapping into sales and marketing design, which increased 42% incoming clients and 36% automatic service usage in YoY growth. • Spearheaded evaluation models and deliver business insights and suggestions for business management decision and deployment strategies.

• Utilized Hyper and E-Commerce channel business by 25% growth and hit record high in CNY and Christmas sales by launching interactive O2O campaign under deep market analysis and key factors simulations.