June Lee Email & Phone Number

Singapore

Global in scope and APAC focused business analyst and strategy consultant focusing on market growth opportunities for agency partners and customers.Uncover valuable market insights based on rigorous analysis of market trends, competitive landscape, and specific business needs.Employ various sources of data to synthesize market trends, key factors and players for Sabre APAC online business, agencies and customers.Closely collaborate with cross-functional online and offline teams to deepen understanding of each customer's goals, challenges, and business needs.Identify, quantify, and prioritize customers' growth opportunities based on impactful analytics.Provide relevant data and insights for global business strategy, planning, and on-going performance tracking.

Singapore

Participated in the IBM i.am-vitalize training programme that features a combination of foundational and elective elements to supplement the transformation into a well-rounded IT practitioner with market-relevant skills over a structured 6 months full-time lesson plan that leveraging Artificial Intelligence and Data Optimization to transform customer experiences.Certified on:- Getting Started with AI- AI in Business- Design Thinking- Cloud Computing- Data Science- Artificial Intelligence

Singapore

Successfully pitched the idea to Enterprise Singapore, and was awarded the Startup SG Founder Grant. Actively involved in the entire project development processes from concepts to implementation. Researched and acquired co-working space partners.

Maldives

Responsible for the overall commercial strategy for Hard Rock Maldives and SAii Lagoon Maldives, Curio Collection by Hilton from Crossroads Maldives, a fully integrated resort in the Maldives.Defined pricing structure for key market segments. Utilized revenue management system, Business Intelligence Tool, and Pricing tool to transform market trends accurately to business strategies.Led the commercial team in developing the business strategy.Managed 11 team members from Reservations, eCommerce, and Revenue Management. Oversaw the Marketing team in the absence of the Marcom Manager/Director.

Singapore

Aligned business activities to the long term vision by moving the hotel's market segment from being a travel agent static pricing dependent hotel to dynamic pricing focused hotel.Led the reservations team to strategically convert indirect bookings to direct bookings by adopting a pragmatic approach to business improvement.Increased the hotel RevPAR by 87% in the second half of 2019 compared to the first six months in 2019.

Singapore

Joined the pre-opening team of Mercure Singapore Bugis as one of the vital EXCO members. Played an instrumental role in the strategic planning, revenue-maximizing, and budgeting process since the hotel opens.Consistently delivered exceptional results with the best-performing months since the hotel's inception in 2016. Led the hotel to exceed budgeted room revenue by 6.1% for 2018 with a well-defined yield management model. Enabled the hotel to achieve a record-breaking YOY growth of 18.4% in revenue.Market leader in pricing in the 4-star hotel's category with the ADR ranked 1 out of 6 in STR within the same category and vicinity.Led the hotel to achieve higher GOP by optimum market segment mix, which translates to a 44.5% increase in GOP.Nominated in the AccorHotels Asia Pacific Excellence Awards for the Asia-Pacific Kim Mooney Excellence Award. This award recognizes an individual who has contributed to extraordinary financial results.

Singapore

Corporate and regional role responsible for the business strategies of 12 properties with 2,900 keys, including city hotels, themed hotels, and boutique resorts in the Asia Pacific, and luxury resorts in the Indian Ocean, Maldives.Directed Revenue Optimization, Pricing, Forecasting, and Distribution. Advised direction to the 12 properties to maximize overall revenue and oversaw revenue strategies at each hotel.Headed the Revenue Management team on data and information analysis. Mentored and coached in Revenue Management.Planned the budget preparation process by creating templates for standardization and compilation. Inspired GMs and HODs to embed the Revenue Management culture further.City Hotels:Concorde Hotel Singapore, SingaporeConcorde Hotel Kuala Lumpur, MalaysiaConcorde Hotel Shah Alam, MalaysiaConcorde KLIA, MalaysiaThemed Hotels:Hard Rock Hotel Bali, IndonesiaHard Rock Hotel Pattaya, ThailandHard Rock Hotel Penang, MalaysiaLuxury/Boutique Resorts:Casa Del Mar Langkawi, MalaysiaCasa Del Rio Melaka, MalaysiaThe LakeHouse Cameron Highlands, MalaysiaGili Lankanfushi, MaldivesRihiveli Resort, Maldives

Singapore

(Hotel reopening management team, prepare and position the hotel in the market from 4-star to 5-star resort)- Led the data analyzing process and discussion on maximizing all hotel revenue streams maintaining the highest levels of profitability.- Created, recommended, and implemented effective pricing strategies for all market segments and revenue streams.- Led the statistical, data analyzing process and forecasting process for all departments.- Maximized delivery through all distribution channels by recommending and implementing specific channel strategies.- Driven talent development by creating a career path in Revenue Management and creating an environment conducive to the professional growth of team members and corporate trainees.- Coached and mentored in Revenue Management to colleagues from other properties.- Task force assignments at Shangri-La’s properties within the region to revisit the revenue management processes; conduct training and perform system configuration review.

Penang, Malaysia

(Hotel Pre and post-opening management team, head of Revenue and Reservations departments) - Determined recruitment plan and conducted recruitment for Revenue and Reservations departments. Devised departmental training plan.- Devised and implement the policies & procedures for rooms and reservations and ensure that the policies and procedures are communicated and successfully disseminated to related departments.- System configuration on the property management system, online channels distribution, and GDS distribution.- Recommended pricing strategy and develop the FIT Selling calendar and Group selling chart. - Recorded and present booking pace, business trend, and findings in the revenue meeting for discussion and follow by new strategies/decisions. - Actively involved in market positioning and deriving marketing strategies.- Determined budget occupancy and room revenue. Perform market segment analysis and implement the action plan.- Conducted revenue meetings with the Revenue Management Team to communicate strategy to relevant departments and monitor implementation.- Initiated and led the online marketing team. Devise online marketing meeting agenda and conduct meetings to communicate strategies and ideas.

Penang, Malaysia

(Cluster role for 5-star luxury resort and 4-star hotel) - Devised and recommend tier pricing strategy and determine the optimum length of stay restrictions to maximize revenue. Utilize the Revenue Management System, IDeaS to optimize the revenue.- Reviewed competitive information reports and develop strategies to increase the revenue share position. - Introduced space and price recommendations for corporate, group, and catering contract negotiations.- Created a monthly, weekly, and daily forecast and was actively involved in the yearly budget process for all room segments.- Conducted weekly Revenue Meetings with the Revenue Management Team to communicate strategy to relevant departments and monitor implementation.Golden Sands Resort ranked number 1 in the competitive set for 10 consecutive years from 2000 to 2009.

Penang, Malaysia

(Cluster role for 5-star luxury resort and 4-star hotel, Reopening team of Shangri-La’s Rasa Sayang Resort & Spa and re-positioning the hotel to 5-star luxury resort) - Chaired the monthly rooms forecast meeting and actively involved in the yearly budget process for banquet space utilization and all room segments.- Involved in the new pricing process for all room segments including Dynamic Pricing, Long stay rates, Group rates, and Corporate rates.- Implemented packages and participate in special promotion programs.- Analyzed customers’ buying patterns and reactions to specific products or promotions. - Prepared geographical analysis reports for market review and development.Golden Sands Resort won The Most Improved Rooms RevPAR in the year 2006.

Penang, Malaysia

(Cluster role for 5-star resort and 4-star hotel) Compiled statistical data relating to market productions and specific accounts' contribution to total business booked to provide a basis for monthly, quarterly and annual reports as well as regular analysis reports for the proper evaluation of market performance.

Bachelor Of Science Degree, Computer Science And Management Mathematics

Certificate, Hospitality Marketing

Certificate, Hotel Revenue Management

Certificate, Food And Beverage Revenue Management