Junfeng Jiang Email and Phone Number

• 某新兴杯壶品牌战略规划项目 2022.06-2022.08– 领导项目团队进行案头研究、专家访谈、消费者调研及市场走访，完成项目报告的撰写并向客户领导层汇报– 发掘杯壶市场头部品牌心智劣势，识别既有市场的品牌空位和红海杯壶市场中10亿级趋势性品类“钛保温杯”，并就核心产品设计、价格、传播语等给出具体建议• 某头部厨具品牌战略体检项目 2022.03-2022.05– 领导项目团队完成案头研究、消费者调研和经销商访谈，完成项目报告的撰写并向客户领导层汇报– 基于市场数据和消费者心智扫描，识别蜂窝锅品类价格下探的趋势性机会并给出封杀建议，季度销售额增26%• 《千亿奶黄金市场，乳制品行业变天——2022中国奶酪市场报告》 2022.08-2022.09– 主导项目团队案头研究、专家及消费者访谈、报告撰写，并协助合伙人通过媒体沟通会发布报告– 基于高阶市场、邻近品类等分析，从技术、包装、内容物等维度洞察奶酪品类创新机会，受到某头部品牌借鉴• 《零食品类创新的“加减乘除”——2022中国零食品类创新报告》 2022.10-2022.11– 主导项目团队案头研究、消费者访谈、市场调研、报告撰写，并协助合伙人通过媒体沟通会发布报告– 调动消费者心智，结合认知与事实，从减除加乘四个维度，识别坚果、糖蜜、卤味、膨化等核心品类创新可能• 某铁锅品牌战略规划项目 2022.12-2023.01– 主导项目团队案头研究、专家访谈、高层内访，完成项目整体战略地图及消费者调研提纲撰写• 某新兴杯壶品牌新品类上市战役 2023.01-2023.03– 领导项目团队日常工作，完成战役定向报告、战役传播报告撰写并向客户领导层汇报– 与客户市场、产品、品牌团队合作，主导完成钛咖啡杯新品类产品手册及传播手册撰写• 某头部厨具品牌新品类上市战役&渠道升级战役 2022.03-2022.06– 协助战役战备团队，设计并推动锅具行业第一次科技化发布会，后某头部品牌迫于竞争压力进行高层人士调整– 针对客户线下渠道产品杂乱、传播无序的现状，协助选定原点区域和标杆门店聚焦调整，门店销售提升47%• 某头部厨具品牌年度咨询项目 2020.09-2022.01– 搭建企业品牌心智模型并定期监测，见证企业从渠道品牌蜕变为成熟品牌、心智份额提升341%接近市场份额– 通过拆分内部销售数据识别企业渠道策略上的潜在风险，帮助企业良性非促销渠道占比从7%提升至52%– 与危机公关公司并肩处理企业传播危机，帮助企业化解行业巨头三轮商业攻击，坚定战略方向与合作意愿– 协助企业完成某德国百年厨具品牌的收购及发布会召开，布局第二品牌、提升企业势能、丰富产品矩阵• 某上市食品饮料企业年度咨询项目 2021.03-2022.02– 通过对不同层级市场的分析，厘清冲泡奶茶主营业务的核心市场层级，维持企业主营业务基盘稳中有升– 通过行业竞争分析、消费者洞察，为企业在无糖茶、即饮咖啡、果汁茶等赛道及年节市场识别新的发展机会• 某国有银行旗下私人银行品牌战略项目 2020.05-2020.08– 推动该国有银行独立旗下私人银行品牌，成为国内私人银行业首创，荣膺《财资》中国区唯一“最佳私人银行” – 基于欧美市场经验，以大额存单转让创新为起点改进贷款政策，助力私行更优质服务的实现，后众多竞对跟进

• Gathered information of third-party warehouse usage of more than 300 wholesalers on the Tmall platform through sample surveys and telephone inquiries, to verify the relevance of the third-party warehouse usage and the wholesalers' order quantity and category.• Conducted research on market share, strategic direction, and monetization methods of major live streaming platforms such as YY and Momo.• Surveyed the e-cigarette conversion motivation, product preferences, price sensitivity, smoking attitude of consumers from various backgrounds through focus group telephone call-backs to provide first-hand information for the e-cigarette Client to enter Chinese market.

• Hosted all 11 expert interviews and reported relevant results to remotely support the Singapore office’s project in Greater China.• Obtained wealth inheritance products of 20+ head offices from various channels for high-net-worth people through mystery shopping calls.• Compared domestic and international life insurance products, and researched on product structure changes in China's life insurance market.

• Verified operation information of a jewelry brand’s 100 stores and calculated its penetration rates in different cities and shopping malls.• Conducted a case study of competitive brands, and explored the brand positioning and competitive advantages through consumer research.• Analyzed possibility of the brand sinking to third- and fourth-tier cities by evaluating factors such as urbanization rate and marketing methods.

• Discussed on “Influence of Traditional Manufacturing Transformation and Upgrading on Corporate Human Resource Strategy”, “Cook: From Incoming to Retirement”, “Performance Incentives of Mercer Greater China CEO and SJTU President” and presented the reports.• Created a job performance indicator database for the consumer goods industry to improve the Client company’s assessment system.• Performed data analysis of annual performance and staff size in 8 regions of the Client to obtain interrelationships of the two factors.

• Performed research work including analysis of the status quo and prospects of logistics industry to explore future investment possibility.• Participated in the discussion and analysis of 10+ projects concerning education and pet industries to understand the appeals of both sides.• Collected annual financing data of education, E-commerce and logistics industries to be familiar with relevant investment situations.