RIES: Positioning Pioneers.
Al Ries founded his first agency in RCC in 1963 in New York City. Today, his daughter Laura Ries is Chairwoman of RIES, a global strategic consulting firm.
Al first rose to fame in 1972 when a series of three articles on a new concept called “Positioning” authored by Al Ries & Jack Trout appeared in Advertising Age. The positioning idea took the ad world by storm and was voted by AdAge as one of the 75 most important advertising ideas of the past 75 years.
In 1981, the Positioning book was published with Al Ries as the lead auther and has since sold well over 4 million copies.
Al & Laura have written six books together including The 22 Immutable Laws of Branding, the Fall of Advertising & the Rise of PR, The Origin of Brands, War in the Boardroom, Visual Hammer, Battlecry and Positioning in the 21st Century.
Company Details
- Employees
- 46
- Founded
- -
- Address
- 2828 Peachtree Rd Nw, Atlanta,georgia,united States
- Phone
- (770) 643-0880
- in****@****ies.com
- Industry
- Business Consulting And Services
- NAICS
-
Management, Scientific, and Technical Consulting ServicesManagement Consulting ServicesOther Scientific and Technical Consulting ServicesOther Management Consulting Services
- Website
- ries.com
- HQ
- Atlanta, Georgia
Ries | Positioning Strategy & Consulting Questions
Ries | Positioning Strategy & Consulting's helpline number is (770) 643-0880
Ries | Positioning Strategy & Consulting's website is ries.com
Ries | Positioning Strategy & Consulting's LinkedIn profile is https://www.linkedin.com/company/riesglobal
Ries | Positioning Strategy & Consulting has
46 employees.
View email and phone details for 46
employees at Ries | Positioning Strategy & Consulting.
Ries | Positioning Strategy & Consulting's industry is
Business Consulting and Services
Ries | Positioning Strategy & Consulting's top competitors are
里斯战略定位咨询中国,
Trout & Partners China,
Trout & Partners,
Meritco Services,
Trout & Partners Global,
Cider,
Hirebeat,
Oc&c Strategy Consultants,
La Torre Marketing,
Ecoflow.
Ries | Positioning Strategy & Consulting's support email address is info@ries.com
Ries | Positioning Strategy & Consulting's categories are Business Consulting and Services
Ries | Positioning Strategy & Consulting's founding year is 1963
