Positioning startups to Fortune 500 companies for growth.Co-founded by Al Ries (the "father of Positioning") and Laura Ries, RIES is the pioneer and global authority on Positioning strategy.Startups to Fortune 500 companies come to RIES to develop and fine-tune their Positioning. We’ve helped 3,000+ B2B and B2C companies achieve traction, break growth targets, and unlock billions of dollars in revenue by establishing unique and valuable positions in the minds of target… Show more Positioning startups to Fortune 500 companies for growth.Co-founded by Al Ries (the "father of Positioning") and Laura Ries, RIES is the pioneer and global authority on Positioning strategy.Startups to Fortune 500 companies come to RIES to develop and fine-tune their Positioning. We’ve helped 3,000+ B2B and B2C companies achieve traction, break growth targets, and unlock billions of dollars in revenue by establishing unique and valuable positions in the minds of target customers. So prospects 'get it'.Positioning clients include household names like Microsoft, Samsung, NVIDIA, Unilever, Ford, Papa Johns, and Disney. Plus hundreds more. Show less

Engineering perception to drive customer demand. For punks pursuing radically differentiated ideas, only.

𝐁𝟐𝐂 𝐆𝐀𝐌𝐈𝐍𝐆 → Launched a game studio to experiment with re-engineering gambling slot games as legally skill-based for the US online market.Hired a team of 10 - alumni of Playtika, Product Madness, Betsson, and Mr. Green. Designed a skill-based game loop, engine, and competitive mechanics which we vetted, legally. Obtained distribution authorisation from Apple and Facebook (unprecedented for non-iGaming US jurisdictions). Led product, UA, player testing.

Helped seed stage B2B startups define growth hypotheses and test them through tactical execution.

𝐁𝟐𝐁 𝐀𝐃𝐓𝐄𝐂𝐇 → Launched a content recommendations platform for ad blocker users.Grew a two-sided marketplace from $24k to $6.2m ARR run rate in one year (with a 50% margin). 500+ clients within 18 months. Hired and managed a team of <30. Designed and oversaw the build of x2 ad servers. Onboarded and managed millions of dollars in advertiser campaign spend. Sold into SMBs, mid-size pubs, and closed distribution agreements with large corporations.Worked with the… Show more 𝐁𝟐𝐁 𝐀𝐃𝐓𝐄𝐂𝐇 → Launched a content recommendations platform for ad blocker users.Grew a two-sided marketplace from $24k to $6.2m ARR run rate in one year (with a 50% margin). 500+ clients within 18 months. Hired and managed a team of <30. Designed and oversaw the build of x2 ad servers. Onboarded and managed millions of dollars in advertiser campaign spend. Sold into SMBs, mid-size pubs, and closed distribution agreements with large corporations.Worked with the IAB in the Ad Blocking Tech Lab (helping define best practices) and contributed millions of dollars to our publishing partners' bottom line.Clients included TheLadBible, UniLad, The Chive, Men's Fitness, COED, Warner Bros., Bored Panda, Viral Nova, Uproxx, Ranker, CinemaBlend, Rant Media, WhatCulture, CheatSheet, Wimp, Screenrant, Heavy, Boredom Therapy, A Plus + hundreds more.Acquired by PEPSIA, a French ad tech company. Show less

𝐁𝟐𝐂 𝐄𝐂𝐎𝐌𝐌𝐄𝐑𝐂𝐄 → Launched an online costume store as a 'side hustle'(which got out of hand!). Hit six-figure revenue in year one selling 1000s of SKUs, all shipped directly from our warehouse. Website content was completely unique - custom product images, descriptions, proprietary costumes. Premium exact-match domain (that we paid $25k for!). The works.Hired and managed a team of <10. Became head of SEO - mapped out technical architecture, hired and managed SEO… Show more 𝐁𝟐𝐂 𝐄𝐂𝐎𝐌𝐌𝐄𝐑𝐂𝐄 → Launched an online costume store as a 'side hustle'(which got out of hand!). Hit six-figure revenue in year one selling 1000s of SKUs, all shipped directly from our warehouse. Website content was completely unique - custom product images, descriptions, proprietary costumes. Premium exact-match domain (that we paid $25k for!). The works.Hired and managed a team of <10. Became head of SEO - mapped out technical architecture, hired and managed SEO team, and navigated Panda and Penguin updates. Had fun generating juicy backlinks by...- Interviewing costume designers for films and tv shows such as The Walking Dead, Elysium, Jobs, Pacific Rim, Evil Dead etc. - Producing newsworthy costumes (e.g. 'Horse Burger' and 'Hipster Zombie' costumes). Most of these got coverage in publishers like Business Insider, Huffington Post, The Metro, etc.Sold off the business assets in 2014. This was to focus on building Adcovery, which was taking off 🚀 Show less

𝐁𝟐𝐁 𝐀𝐃𝐓𝐄𝐂𝐇 → Launched a content recommendation-powered traffic amplification network. Within 16 months of launch wahoha.com became one of the top 1,000 most visited domains in the world (according to Alexa). $0 to $1m+ revenue run rate in year one.Grew the platform from 0 to around 1,200 websites with heavy male millennial audiences in North America and Europe. Sold advertising campaigns to brands wanting to reach a young male audience. Onboarded and managed all publisher and… Show more 𝐁𝟐𝐁 𝐀𝐃𝐓𝐄𝐂𝐇 → Launched a content recommendation-powered traffic amplification network. Within 16 months of launch wahoha.com became one of the top 1,000 most visited domains in the world (according to Alexa). $0 to $1m+ revenue run rate in year one.Grew the platform from 0 to around 1,200 websites with heavy male millennial audiences in North America and Europe. Sold advertising campaigns to brands wanting to reach a young male audience. Onboarded and managed all publisher and advertiser accounts. Hired and managed a team of <10.AdultSwim, truTV, Demand Media (Cracked.com), CollegeHumor, DailyMotion, Crave Online, OMG Facts, ChaCha, Ranker, VideoBash, HealthGuru.com, Coors Light and Robinsons drinks were among the many companies and brands we worked with. Acquired by Super Genius, a US marketing company. Show less

𝐁𝟐𝐂 𝐌𝐄𝐃𝐈𝐀 → Launched a social polling website. We growth engineered it to 'go viral' by leveraging the (then nascent) Twitter API for developers. Attracted 100,000s of eyeballs, but wasn't sticky.Pivoted into Wahoha.

𝐁𝟐𝐁 𝐅𝐈𝐍𝐀𝐍𝐂𝐄 → Operated a portfolio of syndicated credit facilities with drawdown capacities of $50m-$1bn+. These included RCF, Term, Mezzanine, CAPEX, PIK, Bridging, and Murabaha agreements in multiple currencies. Managed the largest facility ($2bn+ and 500+ participants) in the department.Quit and jumped into tech following the 2008-2009 global financial crisis, it was kind of a buzzkill.

𝐒𝐔𝐌𝐌𝐄𝐑 𝐉𝐎𝐁 --> Intern placement with the Mizuho Loans Agency team in between my 2nd and 3rd years of university.