Jungmin Lee Email & Phone Number

Seoul, South Korea

Provide insights for product development by conducting qualitative & quantitative research, specializing in observing consumer behaviors through in-person research settings.• Robot Mobility CX Study | Informed Hyundai Motors' autonomous taxi model by leading user journey research focused on Waymo taxi users in San Francisco and Phoenix, US. Developed and moderated shadowing in-depth interviews, generating a qualitative report that guided future model development and presented key findings to Hyundai Motors' executives.• Europe Car Interior Lighting Clinic | Recommended optimal interior lighting for Hyundai’s European export models by designing and executing a lighting preference study in Hanau, Germany. Designed and conducted a quantitative lighting preference survey by installing vehicles on-site in simulated lighting environments.

Seoul, South Korea

Leveraged strong quantitative and qualitative research fundamentals by conducting extensive Satisfaction and Net Promoter Score surveys to assess and enhance customer satisfaction across the entire Customer Experience journey.• Auto Brand Space Study | Provided a holistic assessment of Hyundai Motors' brand space visitor satisfaction by conducting quantitative satisfaction surveys, focus group interviews, and Mystery Shopping studies. Combined findings to create Key Performance Indicator reports for the client's executive report across Korea, China, and Russia.• Art Sponsorship Study | Conducted research on visitor perceptions of Hyundai's sponsored exhibitions and art initiatives at LACMA in Los Angeles, US. Conducted online and on-site quantitative surveys, visitor FGDs, and expert IDIs. Produced a report detailing visitor satisfaction, exhibition content feedback, and recommendations for future sponsorship directions.• A-seg SUV EV Launching Clinic | Guided market entry strategies for a new A-segment electric vehicle model in Korea by designing and executing a quantitative clinic study. Developed a report analyzing competitor prices and brand positioning in the electric vehicle market, ensuring informed decision-making for the launch.• Samsung NPS Study | Successfully managed fieldwork and produced comprehensive quantitative reports for Samsung's global customer satisfaction Net Promoter Score study across Indonesia and the Philippines.

Seoul, South Korea

Gained foundational skills in qualitative research methods through various studies in the consumer goods industry.• Processed Meat Study | Managed on-site fieldwork and notetaking during a workshop assessing consumer reactions to CJ CheilJedang's new processed meat product in Korea.

Master Of Education - Med, Chinese Education, 4.25/4.3

• Conducted experimental lessons utilizing specific educational methodologies and wrote a hybrid thesis that qualitatively.

Bachelor Of Arts - Ba, Chinese Language And Literature, 3.6/4.3