Junior Olvera Email & Phone Number

United States

Sunnyvale, CA, US

• Marketing strategist and product consultant empowering high-growth brands to reach, engage, and convert their audiences at scale. 🚀
• Develop and implement full-funnel marketing strategies (brand awareness, lead & demand generation, and revenue-driving)
• Analyze data, insights, and trends to lead global and local marketing programs through creative strategy, planning, optimizations, and measurement of campaigns
• Partner with marketers at all levels, including CMOs, to increase campaign performance against KPIs
• Advocate for the voice of the customer by partnering with product teams to influence tools

Sunnyvale, CA, US

Partner with leadership teams to increase opportunities for diversity, inclusion, and belonging (DIBs) communities: Hispanics of LinkedIn Alliance (HOLA) and Out@In ERGs

Sunnyvale, CA, US

New York, NY, US

Embraced and advocated for Hispanic/LatinX Employees Achieving Real Development (HEARD) & The Brookfield Pride Network

New York, NY, US

• Achievements
• Led portfolio-wide sales generating campaign resulting in 144% ROI during COVID-19
• Increased social following by 41% and average email list size by 32% in year 1
• Won Global ICSC 2020 Gold MAXI Award for Community Impact marketing program
• Owned the research, strategy, and execution of multi-million-dollar go-to-market (GTM) marketing plans
• Established integrated marketing strategies to meet objectives and KPIs by optimizing plans via incrementality & a/b testing to increase impact

• Accounts: United Airlines, Microsoft, U.S. Navy, Nestlé, Bloomin’ Brands, Oskar Blues Brewery
• Launched marketing campaigns and operations from inception to completion including research and development, creative briefs and strategy, and post-campaign analysis continuously optimizing for cost-efficiencies
• Partnered with cross-functional internal and external stakeholders to manage promotional executions in conjunction with digital & social media tactics while upholding brand standards and legal guidelines
• Led a team of 12 direct reports consisting of FTEs, external contractors, and third-party vendors
• Managed $3MM+ budget with tight project timelines exceeding revenue goals
• Cut vendor costs 21% by negotiating pricing and fees, while providing best-in-class services to clients

Chicago, Illinois, US

• Agency Lead and Client Partner on AT&T Account | Lead generation, product awareness, and customer conversions
• Led competitive response against Google Fiber by launching AT&T U-verse & GigaPower integrated marketing campaigns including 250+ sponsorship activations plus digital and social media, OOH, and print
• Hired to build events department from the ground up and led 3 direct reports
• Collaborated across brand, retail, product, and engineering–allowing for optimizations and additional revenue
• Managed budgets of $5MM+ ensuring campaigns were within scope and incremental costs were reported
• Delivered sales reports/scorecard–creating data visualizations utilizing SQL to provide client insights

Austin, Texas, US

• Recognized by CEO/founder as top seller by exceeding sales goal by 100%—doubling goal
• Increased brand awareness and customer retention for products through guerrilla marketing and in-store activations
• Managed local brand ambassadors including scheduling and training, and reporting sales to corporate leadership

• Met with C-level executives of international companies to provide guidance on strategies and marketing plans to enter into the U.S. market and also to export to foreign markets through business analysis and market.
• Leveraged international business education to create business plans and product-to-market strategic plans

• Brands: Dodge, Chrysler, Chevy, GMC, Tillamook Cheese, Kellogg’s, Lala Mexican Dairy, Equal Sweetener, Wal-Mart, Coca-Cola, Dr. Pepper, Wendy’s, Trojan, Dole Juice, Eckrich, Puffs Tissues, Guerrero Tortillas, Dentyne
• Developed superior skills in experiential marketing by working with multiple brands in various venues
• Created brand awareness with proven results through lead generation, sampling and test driving

Bachelor Of Business Administration (B.B.A.), International Business

Study Abroad Program, International Business