• Established a fresh brand direction for the Temple’s properties including Brawerman Elementary Schools, Early Childhood Centers, two summer camps, and a new event space property designed by Rem Koolhaas, The Audry Irmas Pavillion.• Created the visual brand identity of the Karsh Social Service Center, an innovative new social service center for residents of Los Angeles.• Designed ads, visual collateral for major events for schools, camps and congregation, print marketing collateral, gifs and infographics.• Created a mobile-friendly redesign for the Temple’s Brawerman Elementary Schools, including a highly demanded custom app-like UI.• Directed photoshoots for photos to be used in digital and print marketing.• Spearheaded a new direction for raising awareness using marketing automation and a new visual identity for WBT’s Purim Carnival Fundraiser.• Managed an in-house Jr Graphic Designer, plus additional freelance designers and photographers on an as-needed basis. Also trained administrative assistants on maintaining proper branding guidelines in day-today communications.• Developed marketing campaigns using social media ads, landing pages, and email drip campaigns to track user engagement, and conversions.• Developed High Holy Days App in an effort to digitize formally printed materials for major events (for Androind and iOS• Developing App to enable virtualization of Temple services and classes during Covid quarantine measures. The App aggregates data from YouTube, Finalsite CMS, and website iCal web feed to dynamically keep App content synced with stream/program updates on the Temple's website. App contains video streaming sessions, a calendar feed of upcoming events, and a catalogue of video content for learning, leisure, and lectures.

• Managed the relaunch of treepeople.org, from an existing and deeply complex Drupal installation, into a new and more efficient Drupal installation that included a new webdesign/theme. Worked closely with web development agency to include bi-directional sync with Salesforce CRM and custom plugin function of the Tree Dedication Card Online Store.• Served as webmaster of new treepeople.org website, and created other microsites, landing pages for events and a custom field trip-scheduling tool built of WordPress.• Continually improved user interface and user experience throughout website for desktop and mobile devices.Performed regular quality control audits on websites (based on Drupal, Wordpress), addressed website issues/requests.• Managed volunteers, to improve UI/UX and test new functions of website.• Oversaw web metrics for website via Google Analytics.• Ensured website was search engine optimized keep current on SEO trends• Oversaw the scheduling and design of all marketing emails.• Designed and produced web/email-based marketing and sales promotions for newsletters, digital editions, featured content areas and surveys.• Designed social media posts and visual event presentations.• Strategized and implemented web-based marketing automation for a number of digital fundraising efforts (on ExactTarget, Salesforce Marketing Cloud, and Mailchimp).

• Updated the school’s website with necessary content updates.• Managed Content Management System for UCLA School of Arts and Architecture, components, plugins and modules.• Created and coded weekly newsletters highlighting weekly arts events. • Designed flyers, greeting cards, websites when needed.

• Assisted in various video related projects from shooting to editing (mostly editing).• Handled video screening and managed the UCLA YouTube page.

• Created various print designs (calendars, worksheets, booklets, book covers). • Edited complex print projects for a variety of Anderson Alumni publications. • Designed within the limits of the school’s well established visual identity.

• Created logo, button, and graph sets to be used in the Mayor's new website. • Created video animations to be used in `Ask the Mayor' web segments. • Drafted logo pitches to promote new street driving policies. • Met the mayor (twice!).