• Established strong partnerships with jewelry and metal crafts manufacturers in China, facilitating the distribution of 100 SKUs of jewelry boxes and metal figurines under the FJ FENGZHIJIE brand, demonstrating effective vendor management skills.• Successfully managed digital retail operations for 4 years, collaborating with traditional manufacturers to adapt to evolving market trends, showcasing expertise in e-commerce management and cross-channel marketing. Achieved consistent annual revenue growth ranging from 5-10%.• Utilized data analysis and web analytics tools to track website performance, optimize user experience, and enhance conversion rates, showcasing proficiency in data analysis and web analytics.• Managed PPC (Pay-Per-Click) advertising campaigns, conducting A/B testing to optimize ad performance and maximize ROI, demonstrating expertise in PPC advertising and A/B testing methodologies. • Spearheaded inventory forecasting efforts coordinated international distribution, and managed order fulfillment processes with overseas factories, ensuring efficient operations and customer satisfaction, showcasing skills in inventory management and supply chain optimization.

•Provided research support for the United Nations Capital Development Fund (UNCDF) remittance project, focusing on data analysis, policy research, and assisting in drafting final reports and questionnaires.•Conducted extensive data analysis and statistical research on migration rates, migration statuses, and major migration and remittance corridors, contributing to comprehensive reports.•Collaborated with the design team to create intuitive and user-friendly website interfaces for client projects. Conducted A/B testing to optimize website performance and user engagement.