Junjie Lin Email & Phone Number

Miami, Florida, United States

Developed comprehensive digital marketing strategies tailored to the restaurant's brand and goals.Designed promotional materials, including videos and posters, to support marketing campaigns.Created and managed ad accounts across platforms, overseeing budget allocation and ad performance optimization.Managed social media accounts (Instagram, Facebook, Xiaohongshu), curating content, scheduling posts, and engaging with followers.Directed influencer marketing efforts, including identifying influencers, coordinating schedules, monitoring posts, and tracking performance.Assisted in planning and executing over five successful marketing events.Compiled and analyzed monthly marketing performance reports, identifying trends and actionable insights.Collaborated with an external marketing agency to manage the Instagram account and monitor campaign effectiveness.Achievements:Achieved over 50,000 views and 5,000+ interactions on influencer-generated video content.Drove consistent follower growth across all social media platforms, enhancing brand visibility.

Shenzhen, Guangdong, China

CassTime is a B2B Internet company in the automotive aftermarket industry, boasting over 2,000 employees and the largest online auto parts trading platform in China.Job description:• Spearheaded the Customer Satisfaction Project by collecting, cleansing, interpreting, analyzing clients’ evaluation data, engaged in cross-functional collaboration, followed up negative comments and generated improvement reports every 2 weeks• Did research on regions with weak performance based on the front-line market data, identified the problems with solutions• Empowered market staff by designing SOP and sharing market managers’ success experience via videos and case presentation• Created text, video and image posts for company’s WeChat Account and ForumAchievement: • The Clients Satisfaction Project raised order rate from churn customers and Gross Transaction Value increased by 45%.

Shenzhen, Guangdong, China

XiaoLie is media company primarily focuses on influencer live streaming, e-commerce live streaming, and e-sports event operations.Job description:• Managed online community by leading, motivating, and overseeing operations in live rooms• Analysed data with visualisation to identify trends and audience’s behaviour and timely adjust the live-steaming plans • Assisted the manager in recruiting, developing and maintaining strong relationships with live streamers

Shenzhen, Guangdong, China

DHO is an international interior design company.Job description:• Delivered and performed quality reception and consulting services to customers• Understood customers’ needs, communicated with customers and designers to finalize decoration design plans• Assisted in developing marketing plan and carrying out marketing campaigns to promote sales to attract targeted customers

Dongguan, Guangdong, China

Guosen is one of biggest securities company in China.Job description:• Engaged in project following up, market research, data collection and analysis• Built relationships with customers by visiting clients, providing personalized advice according to clients • Assisted in planning and organizing online business system improvement project

Bachelor'S Degree, Economics

Postgraduate Degree, Digital Communication And Media/Multimedia, 4.0

Economics, 3.63

Dean's list (5 semesters)