Customer Focused. Results Driven. I lead an exciting team of talented, creative individuals to ensure Encore assess our clients' needs accurately and create stand-out marketing and promotional solutions that drive results and contribute to their overall success.

Direct and manage a team of highly-talented designers, gifted developers and dedicated project managers to offer top-of-the-class website and digital marketing solutions to our clients in all business sectors.

Consult & implement white-hat Natural SEO strategies to improve clients' online presence & exposure at the Zero Moment of Truth. Manage, coordinate & deliver responsive website for clients in a full spectrum of industries, including manufacturing, corporate, political, legal and entertainment. Conceptualize and deliver unique designs for traditional advertising, digital media, printed marketing communication and websites.

Report directly to the President. Develop and execute marketing plans aligned with fiscal and strategic goals. Develop corporate image, brand management, and advertising for all product lines. Manage multiple brand identities with clear channel-to-market strategy. Perform market analysis to develop sales strategies, promotion and expansion opportunities. Lead marketing communication through all available channels. Foster enduring and engaged end user relationships and effect lasting specification conversions via educational programs. Discover and direct qualified opportunity leads for sales funnel and relationship channel. Identify, collect, and evaluate customer satisfaction trends. Develop, manage and coordinate all sales/marketing databases for accurate report analytics. Formulate and manage multimillion-dollar marketing budget aligned to specific outcomes, verified with measured ROI results.✦ Designed and executed the launch of data-driven websites for multiple brands with user-customizable product catalog that generates RFQs/Submittals with ease✦ Managed, from lead generation to completion, an accredited onsite Lunch & Learn training program for engineers and end users✦ Became enterprise expert in market intelligence and lead generation systems, trained users of all levels and interfaced with developers for integration with internal system✦ Interfaced with the division President on a daily basis and advised the enterprise & division executives with weekly and monthly reports for all marketing initiatives

Promoted to direct GGS enterprise marketing after the three-company merger. Responsible for constructing a new brand identity integrating three mature brands and directing all marketing initiatives. Managed integration strategy and delivered a cohesive marketing message, including public relations, web, and social media. Collaborated with Business Unit VPs to develop tactical marketing goals. Planned quarterly S.M.A.R.T. goals and managed annual marketing budget. ✦ Created and maintained a new corporate website integrated with the enterprise SharePoint® collaboration site aligned with SARG business development process✦ Revised publication workflow to cut average printing costs by 70% and average production and fulfillment turnaround by more than 50%✦ Coordinated marketing activities to serve over 12 national/international locations✦ Streamlined online marketing fulfillment system, eliminating inventory and 200 hr/year ✦ Integrated, designed and published marketing collaterals with new standards

Marketing manager responsible for developing and executing marketing initiatives focused on growth & creation of a niche brand for a professional services firm. Managed marketing communications including quarterly newsletters and public relations. Developed collaterals to include web, print, interactive, video and multimedia. Created document standards, crafted automated templates, and trained various users. Coordinated corporate events including open house, appreciation banquets, and trade shows. ✦ Became a catalyst for transforming the “garage-shop” image to an award-winning brand, contributing to the growth from $1M startup to a $32M market leader with 150+ associates✦ Published market research on key growth sectors resulting in market diversification✦ Protected corporate reputation through two major project crises and three mergers✦ Formulated a corporate visual language and interactive tools for engineering and sales

Responsible for delivering creative communication solutions with branding, graphic design, web development, multimedia presentations, UI design, and online marketing to select clients, primarily for the purposes of professional development and community support. ✦ Delivered guest lectures on Strategic Marketing & Branding at LeTourneau University ✦ Designed web solutions built on CMS platforms, including Drupal™ and Wordpress® ✦ Illustrated award-winning character designs, caricatures, cartoons and graphic novels✦ Devised and executed branding campaigns for entities in variety of size and industries, including health & beauty, fashion, not-for-profit, energy and telecom✦ Delivered Pro Bono Services for Community Development:• 2006 | Logo Design & Branding Guideline, Control System Integrators Association• 2006 | Marketing Consulting/Design, Longview Community Ministries• 2002-05 | Branding/Creative Services, Life Challenge, College & Career Ministry• 2001-03 | Logo Design, Greater Longview United Way Campaign• 2002 | Marketing Consulting/Design, Longview Downtown Revitalization Campaign• 2002, 2004, 2006 | Marketing Consulting/Design, Congressional Political Campaigns• 1999 | Marketing Consulting/Design, Heritage Plaza Park Development

Served on key projects for creative and art direction. Inspired creative thinking and directed the creative team. Devised creative solutions for clients’ marketing campaigns. Revived website business unit and provided in-house development alternative. ✦ Conceived and pitched ad campaigns to secure two of agency’s largest accounts✦ Coordinated creative directions, established art standards, contributed directly to production and successfully met aggressive project deadlines for six campaigns✦ Designed an interactive “online showroom” using Adobe® solutions for a luxury RV manufacturer, enabling visitors to select and preview custom features✦ Executed, from conception to completion, the marketing campaign for five Magnet School conversions, successfully achieving all awareness, education and enrollment goals on an aggressive schedule