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I am responsible for the social media strategy and the daily operation of social media accounts for IKEA China. My responsibilities are: 1. Develop and impliment social media strategy for IKEA China. 2. Impliment online communication program to support different marketing campaign in commercial calendar.3. Define KPI for social media program and conduct consistant tracking.4. Online crisis management. Cooperate with Corporate PR, Commercial PR, Internal Communication and… Show more I am responsible for the social media strategy and the daily operation of social media accounts for IKEA China. My responsibilities are: 1. Develop and impliment social media strategy for IKEA China. 2. Impliment online communication program to support different marketing campaign in commercial calendar.3. Define KPI for social media program and conduct consistant tracking.4. Online crisis management. Cooperate with Corporate PR, Commercial PR, Internal Communication and Call center as a social information hub.5. Social customer relationship management.Achievement:1. Set up IKEA Weibo account on 2010 and gain 490 thousand fans till now. It becomes the most influencing brand account in the home furnishing category and one of the top brand accounts in Sina Weibo.2. Set up IKEA Douban site on 2011 and gain 47 thousand fans till now. It becomes one of the most visited brand sites on Douban.3. Grow online buzz volume of IKEA by 20% in 2012.4. Stimulate IKEA customers' home furnishing interest level by 20% in 2012.5. Define an efficient working process with customer relations and solve 80 customer complaints per month in average.6. Develop a social media behaviour guideline for IKEA co-worker.Communication Honors2012 The 5th ROI Festival 2012, Interactive Communication Program, Dream Space by IKEA and Douban2011 Sina Jiaju "The Best Weibo in Operation" Show less

Research and design a web-based Social Media Monitoring Dashboard and action work flow for Brand Reputation Management1. Researched the emerging Social Media global trand;2. Interviewed relevant stakeholders, such as Brand Manager, Marketing Manager and e-business consultancy, for market research; 3. Developed project vision and scope, positioned new product;4. Created product specifications, designed interface and developed demo in collaboration with software… Show more Research and design a web-based Social Media Monitoring Dashboard and action work flow for Brand Reputation Management1. Researched the emerging Social Media global trand;2. Interviewed relevant stakeholders, such as Brand Manager, Marketing Manager and e-business consultancy, for market research; 3. Developed project vision and scope, positioned new product;4. Created product specifications, designed interface and developed demo in collaboration with software developerAchievement: 1. Created demo for Dutch Labour Party and listen to citizen's voice on social hot topic 2. Created communication materials for the new design3. Provided potential customers with consultancies on what social media can work for PR, marketing and customer relations. Show less

Research and design concept on integrating Social Network service with Enterprise Resource Planning and Customer Relationship Management for Chinese SMEResponsibilities:1. Researched Chinese business software (ERP/CRM) market and relevant competitors2. Studied Chinese ERP/CRM users and analyzed their demands and concerns3. Proposed product concepts around Social Network Service integration for EnterpriseAchievements:1. Achieved comprehensive understanding of… Show more Research and design concept on integrating Social Network service with Enterprise Resource Planning and Customer Relationship Management for Chinese SMEResponsibilities:1. Researched Chinese business software (ERP/CRM) market and relevant competitors2. Studied Chinese ERP/CRM users and analyzed their demands and concerns3. Proposed product concepts around Social Network Service integration for EnterpriseAchievements:1. Achieved comprehensive understanding of Chinese ERP and CRM market2. Designed a concept which created new user experience of ERP and CRM with Social Network Service3. Finished a comprehensive academic report on research method and design process Show less

Researching and designing concepts on an ecological residential architecture project for Rotterdam City CouncilDesigning concepts on outdoor cooking appliances, retail interior and user interface

Designing and developing new domestic appliances for high end US/Europe market as a New Product Development team leaderResponsibilities:1. Researched US and West Europe domestic appliance high-end market, analyzed user demand and available technology2. New product positioning and generated functional specifications3. Coordinated New Product Development team to develop high-end domestic appliances4. Manager and reported project procedure to General Manager5. Prepared… Show more Designing and developing new domestic appliances for high end US/Europe market as a New Product Development team leaderResponsibilities:1. Researched US and West Europe domestic appliance high-end market, analyzed user demand and available technology2. New product positioning and generated functional specifications3. Coordinated New Product Development team to develop high-end domestic appliances4. Manager and reported project procedure to General Manager5. Prepared customer demonstration and marketing materialsTeam member: 4Achievements: Directed and developed multi high-end domestic appliances aiming at US and West Europe market Show less