Barbara Thompson Email & Phone Number

Chicago, IL, US

Chicago, IL

Responsible for steering a cross-functional team of creative, PR, media and experiential professionals through the development of transformative connections.

Chicago

Managed a collaborative team of agency partners on the strategic development of national and local marketing recommendations and tactical executions. Evaluated promotional and public relations activities. Developed and delivered business reviews, translating business insights into dynamic content. Provided oversight of co-op’s retail plans, budget.

Florida

Managed a cross-functional team of operations, finance and marketing to support multiple co-ops, carrying a combined budget of $10+ million. Provided oversight for creative throughout the Region, leading retail and PR efforts across the state through the management of local agencies.

Chicago, IL

Provided strategic guidance and oversight for McDonald's Chicagoland co-op in the areas of sports engagement, direct mail and experiential advertising. Directly responsible for the development and oversight of shopper marketing plans including; - working through supply chain management for packaging - developing product projections - budget management.

Provided business insights to help manage McDonald's local co-op tactical calendar. Develop co-op point-of-sale strategies and field communication across 460 stores. Facilitated training sessions for accurate execution of retail strategies and served as co-op retail SME.

Greater Chicago Area

Responsible for the management of policies and procedures for the agency, including the hiring and management of the company’s PEO, workflow conflict resolutions and staffing for new business response teams.Lead strategist for Albertson Foods' Jewel-Osco, essential duties and responsibilities included:Strategic development and fiscal management of.

Greater Chicago Area

Senior level client liaison and counsel; provided creative and strategic program development for new and existing clients, on-going account management, staffing and group profitability. Essential duties and responsibilities included:New Business development Account group management Financial audits Employee training and development

Greater Chicago Area

Responsible for the strategic development, management and budgeting of local and national marketing efforts targeting Chicago and Northwest Indiana’s African-American consumer market. Agency liaison to McDonald’s Corporate, the regional Owner/Operator community and other regional agencies:Negotiated innovative media partnerships and sponsorship.

Greater Chicago Area

McDonald’s Manage the execution of marketing efforts targeting the African-American consumer market in Chicago and Northwest Indiana and negotiate sponsorships and community relations efforts:Developed the Black McDonald’s Operators Association tagline, “Empowering Minds, Building Leaders”.Created an award winning grassroots program, “Write to.

Develop and maintain media contacts, story angles and releases. Pitch brand and community relations efforts. Facilitate client media training in effort to maximize television, radio, and print added value opportunities:Designed and launched an internet media campaign targeting business instructors for a Miller Brewing Company's national young.

Mba, Managment

Certificate, Advertising

Bs, Business Administration With A Focus On Marketing, Advertising And Sociology

Bachelors, Liberal Arts