• Co-owns brand strategy with senior brand manager to profitable results to the organization.• Manages private label product development and commercialization with strategic retail partners.• Administers guidance and direction to internal agency partners which includes but not limited to advertising, public relations, shopper marketing and influencer marketing.• Work cross-functionally with Operations, R&D, finance, and regulatory, and sales in increasing distribution, developing innovation, business forecasting, projecting financials, mitigating cogs fluctuations, and maintaining profitability

• Manage Hormel grocery products portfolio at Krasdale Foods, General Trading, Associated Wholesale Grocers, Allegiance, and other small wholesalers in the NYC/NJ metro market, collectively worth 5MM in tonnage and $11.5MM in net sales• Utilize the Total Food Growth sales approach to build partnerships with my customers by leveraging category/business insights, revenue growth management, and marketing initiatives• Work cross-functionally with customer business manager and customer trade marketing manager to implement RGM recommendations to analyze trade spend and go-to-market strategy for increasedprofitability.• Collaborate with my territory’s part-time Advantage sales broker to drive baselines sales by bridging gaps in distribution, optimizing product DSMPs, and securing in-store placement of new items

• Created strategic partnerships with Weis Markets, Wakefern, and Wegmans through fact-based insights to drive business results for both the category and Hormel brands• Gained proficiencies in necessary analytics tools from both internal and external resources while training associate category development analysts on the team• Worked cross-functionally with sales strategy support team to provide category insights for business decision-making at the customer level• Created and maintained data reports to monitor results of implemented Category Growth Strategies (CGS)/POS initiatives at the customer level and shared results with all stakeholders• Results: Achieved brand exclusivity in the Heat & Eat Ribs category at Price Chopper, adding an incremental 223K in tonnage annually to the business; leveraged RGM and category insights to grow Skippy to the #1 PB brand at Price Chopper; implemented Mexican CGS at Weis Markets, growing category at +6 % vs YA in dollar volume; and influenced the design of the peanut butter planogram for Wegmans for their Brooklyn location with Skippy having the only national brand presence on shelf

Successfully completed Hormel CPS PDP program and the following roles: Sr. Sales Representative, Associate Category Development Analyst, Sales Representative

Grew CPS business for both GP and MP segments at Associate Wholesale Grocers, with the focus of Hormel Pepperoni’s retail execution at Price Chopper, Hen House, and other local store groups