Justin Barnett Email and Phone Number

As an Insights Consultant, I specialize in managing client relationships and delivering data-driven insights that drive strategic decision-making. I oversee client programs, ensuring deliverables meet expectations by addressing evolving needs and presenting actionable recommendations. By collaborating with cross-functional teams, I help provide a seamless client experience while identifying opportunities for growth and improvement. Acting as a trusted advisor, I document key insights, risks, and opportunities to support retention and uncover additional value for both my clients and the organization.

Engaged in sophisticated quantitative and qualitative media analyses, I developed and worked on comprehensive reports and dashboards using tools like Power BI for renowned international brands. My expertise spans creating detailed media evaluation reports, internal communication analyses, marketing performance reports, as well as dedicated analyses for web analytics and social media listening.Key Responsibilities:- Managed communications with clients to facilitate the delivery of reports and dashboards, discussing new research inquiries and enhancements.- Played a pivotal role in crafting reports, providing insightful qualitative analyses and drafting key findings for media evaluations, internal communications, and marketing.- Conducted independent data verifications and resolved any discrepancies to maintain report and dashboard integrity.- Addressed and fulfilled ad hoc client requests, tailoring deliverables to specific needs, including features in Power BI.- Streamlined and automated workflows using Python and other advanced tools to enhance efficiency and accuracy.

Conducted in-depth data analysis to ensure the precision, relevance, and ad quality of search results for a leading global search engine. My role involved scrutinizing large datasets and evaluating advertisement content to identify patterns and anomalies, which directly contributed to enhancing the accuracy and overall user experience of search functionalities.

As Lead Media Analyst, I spearheaded quantitative and qualitative research, crafting comprehensive media evaluation reports for premier global brands. My role was pivotal in refining marketing and PR strategies. Additionally, I managed an international team of analysts, guiding them in data analysis techniques and report generation to ensure our insights drove effective campaign improvements.- Oversaw client content and coordinated the delivery process across analyst teams.- Conducted detailed quality assessments for team members to uphold and enhance performance standards.- Performed targeted analysis for English-speaking markets in North America and Europe.- Developed and implemented training programs for new analysts, ensuring high-quality onboarding and continuous professional development.

Performed quantitative and qualitative research to produce media evaluation reports for some of the top brands and companies in the world. These are then used to improve the effectiveness of marketing and PR campaigns. Responsibilities include- Research and analyze relevant print, online, broadcast and social media coverage regarding our clients, as well as their competitors and industry. -Monitor corporate, product, industry and competitor trends in the media for companies within a designated sector.