•Create, develop, and maintain customer accounts•Understand customers needs and provide solutions for them•Maintain product knowledge on features and benefits. Show to the customer how the equipment features will help them with their work •Monitor competition by gathering current marketplace information on pricing, products, new products, lead times, and competition sales techniques•Recommend changes in products and service by evaluating results and competitive developments•Organize and maintain CRM program software •Prepare quotes•Resolve customers complaints to satisfaction of customer and company

• Create, develop, and maintains customer accounts, including business to business and business to customer accounts• Cold Call 70 to 100 potential customers a day• Follow up with internet leads and incoming leads• Serve customers by selling products and meeting customer needs• Adjust content of sales presentations by studying the construction and agriculture industry• Maintain product knowledge on features and benefits. Show to the customer how the equipment features will help them with their work and lives• Keep management informed by submitting activity and results reports, such as daily call reports, and quarterly sales plans• Monitor competition by gathering current marketplace information on pricing, products, new products, lead times, and competition sales techniques• Recommend changes in products and service by evaluating results and competitive developments• Organize and maintain CRM program software • Prepare quotes• Resolve customers complaints to satisfaction of customer and company