Integrated Program Manager
Us
Managed multi-faceted custom integrated b-to-b marketing programs for all Light Reading clients. Programs are not limited to but often include: lead generation, web banners, custom site building, video elements, webinars, banner/newsletter ads and more.• Managed programs for IBM, Huawei, Cisco, Alcatel-Lucent, Ericsson, Ciena, Blackberry, Oracle and many more.• Liaison to the client relaying program goals/objectives, organizing regular communication, solving issues etc.• Worked 10-20 programs simultaneously, each ranging from 3-12 months in length, and equating to millions of dollars in revenue for Light Reading.• Spearheaded transition of ad operations to our company's central group, continued to act as an adviser to that team.• Pulled, scrubbed, filtered, and delivered all lead generation reports.