We create and deliver Consumer Search Insights that reveal consumer needs, quantifies consumer demand, monitors brand performance, and measures in-market impact so businesses can do better marketing.

Owner and operator of an adventure holiday business based at Jasna, Slovakia offering skiing and biking holidays to the UK and surrounding markets. Our business owns and operates its own ski chalet and apres ski bar, provides full packages including lift passes, ski hire, guiding skiing and cycling, and airport transfers ensuring the end to end experience guests expect from flight arrival to flight departure.I design, develop and lead the customer experience, develop marketing strategy and activate campaigns, manage sales, recruit and lead staff, and take our guests skiing and biking!

With my depth and breadth of experience and expertise in consumer research, customer insight, customer experience, product development and innovation, and brand and comms strategy, we provide customer insight project support and delivery that is focussed on business outcomes. My global experience with focus on financial services, payments, and insurance, enables you to deliver for clients and their stakeholders, be it getting a first analysis of crosstabs, generating insights that drive strategy, right through to strategy development and workshop facilitation using our go-to-market series of workshops. I'm not just another pair of hands for your team, but a pair of ears, sharp eyes, and a curious brain.

As part of the newly formed CMO function, I led the APAC customer strategy team, assuming Global responsibilities when that position became vacant. Programs of work covered key markets such as the US, Singapore, Korea, China, and Ireland. Work streams included Segmentation, CVP design and development incorporating product development, marcomms development, and customer experience design and execution.

Driving the growth of RFi Asia through the delivery of business and market advisory services for global, regional and local financial services brands based in Asia.RFi is a global provider of business intelligence focusing exclusively on financial services.

The Leading Edge is an insight driven consumer strategy consultancy, specialising in Brand, Shopper and Innovation.I was recruited to lead the Singapore business, servicing N & SE Asia projects, working with clients established in the region and those looking to enter Asia and tap the growth this region offers.Unfortunately, and out of my hands, a decision to close the Singapore business was taken after four months of my being in the role, which was bitterly disappointing and equally frustrating. However, that which does not kill you makes you stronger...

Leading a team of 12 client service people based in Singapore, I'm responsible for delivering consumer and business insights to clients in the service sector, covering Financial Services, Logistics, Travel & Toursim and Leisure, and Education. We recognise serivces marketing presents challenges that are distinct and different to traditional product marketing, and thus our experience and knowledge of clients' businesses helps us provide insights that are real, relevant, resonate, and create reaction.