Justin O'Shea Email & Phone Number

Oversee development and production of print and digital event signage, collateral, and branding, complete with venue placement plans. Own creation of events signage grids and manage relationships with client design teams and vendor partners. Provide detailed specifications for all signage requirements and oversee the scheduling of all creative initiatives. Utilize Asana to track project tasks, delineating steps and required resources while managing all timelines for signage development and production. Ensure external signage vendors’ adherence to brand guidelines and collaborate with venues on signage specifications, scheduling, and all other project and venue details.

Minneapolis, Minnesota, United States

Spearheaded the creative development of digital, social, OOH and print projects for a primary healthcare client, ensuring alignment with brand guidelines and vendor specifications. Collaborated with cross-functional teams, Design and Content, while managing creative workflows and timelines, emphasizing attention to detail and quality control.

Directed the creation and production of signage and visual corporate branding for events and tradeshows. Owned coordination, prioritization, and resource allocation for creative teams, from project initiation to final delivery. Provided mentorship and encouraged creativity and innovation with constructive feedback and recognition of the junior design team members’ achievements. Led the creation of digital and print marketing materials for North America, EMEA, and APAC markets. Maintained quality control standards and brand guidelines adherence while overseeing global translation needs.

Remote

Directed a creative team of five members, in the development and production of retail signage, displays, packaging, catalogs, sales tools, and promotional materials for electronics and eyewear products. Managed vendor relationships, including quoting, sample sourcing, quality control and print production.Implemented process improvements to enhance internal and external creative workflows, improving efficiency and content accuracy and reducing project timelines.

New York, Ny

Liaised between cross-functional teams to lead the development, production and delivery of print and digital assets for Tracfone clients. Managed complex and vendor-dependent projects while balancing and managing scope, time, cost, process, risk and quality. Managed client and partner relationships from inception to launch by conducting regular calls, monitoring and escalating project risks, soliciting client/partner feedback, making modifications to deliverables. Managed third-party vendors and offshore partners as necessary in the delivery of projects, including gathering estimates. Established and enforced streamlined workflows and processes while identifying and mitigating any issues that could delay or increase costs of a project.

Managed print and digital projects for Acushnet / Titleist Golf Balls. Oversaw timelines and resources for projects that included: catalog, digital and in-store retail display and commercials. Managed planning ofin-house video and photo shoots.

Provide creative asset development, color management, and print production expertise to clients. Design, brand strategy, creative project/client/vendor management, and additional creative consultation offered.

Framingham, Massachusetts, United States

Managed multi-year repackaging / rebranding project consisting of 1,000+ creative deliverables per year.Selected to travel to Craft Mumbai to train new production team on brand standards and product category design guidelines. Developed project brief to ensure complete strategy, content, technical specifications and deliverable info was being gathered, resulting in fewer proofing rounds, higher client satisfaction rates and better understanding of processes / info needed for future projects. Implemented quality management system processes, procedures, and training at Craft Boston, to maintain ISO 9001:2015 certification. Supervised proofreading team reviewing content of print and digital projects, guiding team members through both daily issues and annual goals. Directed planning and execution of several product and environmental photo shoots per month and collaborated with retouching team to create final images. Acted as primary contact for all clients’ needs for online image database, managing process of troubleshooting and resolving all issues. Organized development / creation of weekly circular publication while working with client's Marketing and Merchandising groups and print vendor. Conducted quality control checks for all print projects and worked with primary print vendor, Quad Graphics, resolving all printing issues and suggesting solutions when printing capability limitations created production impasses.

Framingham, Ma

Responsible for packaging development process, including management of all timelines, as primary component of the launch phase of the product lifecycle. Supervised all production artwork creation and reviewed all layouts being executed in both the Staples US headquarters and the external packaging artwork partner in Mumbai, India. Worked collaboratively with the Canadian and European brand teams and translators while managing the timelines and priorities for foreign multilingual packaging artwork needs. Responsible for confirmation of developing designs to printers' production capabilities, and assurance that printers adhered to Staples' color and print quality standards. Managed development and updates of online styleguides containing worldwide packaging design rules for the Staples house of brands. Established and maintained quality program for packaging including initial printer audits and on-going CQMP program run by the quality team. Worked jointly with Staples legal department to certify that all packaging artwork complied with the FPLA and US and Canadian federal packaging guidelines.

Framingham, Ma

Acted as principal client contact, overseeing the creation of approximately 8,000 packaging layouts and $10M of work during the Staples brand packaging redesign project. Spearheaded US on-site team consisting of Production Manager/Coordinators, and Sr. Designer, as well as global team of Production Managers in Canada and the United Kingdom. Recruited new employees as needed, established annual employee goals, supervised reviews, and provided all HR support to onsite team. Engineered relationship between onsite teams (US, CN, and UK) and production art team in Shenzhen, China and the pre-press team in Shanghai, China. Coordinated development and population of online digital asset management system to house all Staples packaging artwork files and acted as main contact to provide service to users and troubleshoot all issues. Managed print production by ensuring consistency in both color and design for all Staples Own Brand packaging and supervised communication of design, pre-press, and production information to printers. Led scheduling of all press checks and attendance by global technical services representatives. Periodically attended press checks in New England and Canada and reviewed all pre-production proofs from printers. Guided relationship between the client and Schawk-sourced photographers and illustrators. Provided direction to Schawk Shenzhen photo studio for set building, prop sourcing. Controlled all job estimating and all billing to Staples and (100+) Staples’ vendors, managing the collection of overdue payments, and resolving all billing disputes. Developed client contracts and negotiated pricing for general production art and pre-press work as well as for online proofing / digital asset library and printer vendor management / substrate standardization programs.

Portland, Or

Managed executive clients such as, Smith Sport Optics, adidas International, Brooks Shoes, Vasque, Vtech, and Alaska Airlines. Acted as a Traffic Manager and coordinated schedules for all client projects.Provided direction from clients to creative department. Supervised creation and production of retail/point of sale displays and fixtures. Supervised all offset printing for both traditional film and computer to plate projects.

Burlington, Vt

Coordinated global print advertising plan. Purchased ad space in national and global publications while managing North American ad budget. Provided support to Visual Merchandising Marketing Manager.Worked with foreign Burton offices to ensure similar and distinct brand message to all global markets.Acted as liaison between design agency and marketing department. Directed production of ad film for national and foreign advertising needs.