Justin Slade Email & Phone Number

Seattle, Washington, United States

Responsible for leading a team that drives end-to-end strategy and execution of technical and sales partner skilling and enablement efforts across all Microsoft Cloud solution areas – Azure, Business Applications, Modern Work and Security & Compliance. My team and I leverage our deep knowledge of Microsoft technology and the partner ecosystem to build practice development, depth technical and sales training enablement content, and events for delivery to partners worldwide, to allow our partners… Show more Responsible for leading a team that drives end-to-end strategy and execution of technical and sales partner skilling and enablement efforts across all Microsoft Cloud solution areas – Azure, Business Applications, Modern Work and Security & Compliance. My team and I leverage our deep knowledge of Microsoft technology and the partner ecosystem to build practice development, depth technical and sales training enablement content, and events for delivery to partners worldwide, to allow our partners to build the technical and sales capacity and capability needed to drive their Microsoft Cloud business goals. Show less

Greater Seattle

Authored FY22 IoT Azure marketing and sales execution guide.Designed the FY22 channel marketing investment framework. Spearheaded negotiations with Intel to design and deploy co-marketing and co-sell program focused on scaling Azure IoT through Intel IoT field (called the Intelligent Edge). Built from ground up integrated social media and digital strategy that increased SOV +9% and improved positive sentiment +15% for Azure IoT. Built content engine to create and publish… Show more Authored FY22 IoT Azure marketing and sales execution guide.Designed the FY22 channel marketing investment framework. Spearheaded negotiations with Intel to design and deploy co-marketing and co-sell program focused on scaling Azure IoT through Intel IoT field (called the Intelligent Edge). Built from ground up integrated social media and digital strategy that increased SOV +9% and improved positive sentiment +15% for Azure IoT. Built content engine to create and publish content focused on linking engineering roadmap milestones with Azure IoT narrative. Designed GTM plan for customer-centric thought leadership video series that delivered actionable solutions to illuminate a path forward to success with Azure IoT (called What I Wish I Knew).Led naming and branding strategy for new Azure Certified Device program. Deployed GTM plan that delivered +24% new users, +60% engagement with device catalogue, lifting program to #1 in organic search. Designed audience engagement, acquisition, and retention strategies for Azure IoT product services. Recruited ISVs into co-marketing and incentive agreement to accelerate Azure IoT product services. Authored two thought leadership whitepapers–‘The Intelligent Edge’ and ‘How Intel and Microsoft are enhancing IoT solutions with AI, machine learning, and computer vision’.Currently leading initiative to accelerate Azure IoT growth by maximizing our serviceable obtainable market. Produced Azure IoT vision video.Own the development and GTM for annual IoT Signals Report (IoT leadership paper). Lead annual planning process to determine strategy, programs and budget. Managed annual marketing budget. Show less

Great Seattle Area

Conducted research to gather insights into partner and customer and market behavior, motivations, and attributes to determine new channel marketing approaches and optimal routs to market.Worked closely with both IoT Sales leaders (Americas, EMEA, Japan, APAC) to understand the priorities of the region and that of the IoT partner ecosystem to inform FY20 channel marketing and sales strategy.Designed and deployed omni-channel marketing program (called IoT In Action) that significantly… Show more Conducted research to gather insights into partner and customer and market behavior, motivations, and attributes to determine new channel marketing approaches and optimal routs to market.Worked closely with both IoT Sales leaders (Americas, EMEA, Japan, APAC) to understand the priorities of the region and that of the IoT partner ecosystem to inform FY20 channel marketing and sales strategy.Designed and deployed omni-channel marketing program (called IoT In Action) that significantly improved brand awareness for Azure IoT, and accelerated IoT field sales pipeline (build-with and sell-with sales motions). Program included an international event program covering 30 cities, supported by a global partner webinar program and integrated social media and digital strategy. The program delivered 40,000 attendees and drove significant pipeline. Built tele-qualification engine from ground up that qualified and nurtured to 20% sales stage IoT leads generated through the IoT in Action program. Designed and launched Marketo lead nurture engine. Managed three HQ channel marketing managers focused on developing demand generation programs, including–integrated campaigns, events, partner enablement and digital marketing via ISV/ GSI partners. Designed and operationalized time zone channel marketing plan aligned with marketing sales funnel (envision, validate, commit, onboard, realize value). Managed four regional channel marketing managers to execute the plan. Designed and operationalized new customer case study engine. Produced case study video showcasing IoT partnership with Chevron. Led Windows IoT rebranding initiative. Led the annual planning process to determine strategy, core programs and budget. Developed and owned marketing scorecard for XLT MBR. Managed annual marketing budget. Show less

Greater Seattle Area

Developed OEM ecosystem strategy and OEM partner storytelling. Led OEM/ CDS presence at key industry events, including the annual Microsoft Partner Marketing Planning event (called AMP), Mobile World Congress, IFA, CES, Computex, and Embedded World. Produced exec keynotes, designed agendas, led content and demo build and designed booth and keynote stage experiences. Re-launched the Office 365 e-commerce attach program driving +25% revenue increase.

Greater Seattle Area

Led internal communications for the office of the CVP A&O (now Microsoft Advertising).Enabled leadership community with training and assets to convey and amplify A&O mission and strategy.Owned agenda planning, content creation, keynotes and talk tracks for annual business planning events. Authored annual business planning communications.Managed all-hands planning and agendas.