Justin Abbott Email & Phone Number

Park City, Utah, United States

As a dynamic Project Manager, I drove the successful delivery of hundreds of creative projects across the entirety of Backcountry’s marketing channels. I have a proven track record in managing end-to-end project workflows, ensuring timelines and creative excellence.Key Responsibilities:- Lead workflow and project delivery for Backcountry’s in-house creative team.- Manage multiple projects from conception to completion, ensuring timely execution.- Collaborate closely with production, brand teams, creative directors, and art directors to refine and manage creative briefs.- Implement Sprint project management methodologies for Copy, Design, and Tech Production teams.- Oversee Wrike training and updates for streamlined project tracking.- Develop and maintain comprehensive project timelines and estimates.- Act as a liaison between internal and external creative teams and business stakeholders.- Ensure adherence to departmental processes and facilitate creative reviews.- Make informed prioritization and resourcing decisions to meet project demands.

Client Relations - Planned, developed and managed clients' digital strategies to achieve their digital marketing goals. Ensured seamless communication and positive relationships with 30 - 40 clients at a time, acting as the first point of contact and responding with professional, timely responses.Project Management - Directed the implementation of complete digital marketing strategies including website redesign, email marketing campaigns, SEO auditing, social media management, CRM implementation and paid advertising campaigns.Data Reporting and Service - Scheduled meetings and prepared reports on key metrics of success. Coaching through KPI's for all clients, visualizing trends, and comparing performances over time. Listened to client needs and pain points to identify a tailored, pointed strategy.Creative Execution - Proactively worked with the design team to prioritize all creative elements of each client’s marketing strategy in a transparent and timely fashion.

Salt Lake City, Utah, United States

• Brand Partnerships - Working with over 75 of our key brands such as Arc'teryx, Burton, The North Face, Patagonia and many others to perform educational trainings that showcase new gear and technology that is in alignment with our promotional marketing calendar.• Training Content Creation - Identifying product knowledge pain points among our sales team and customer base to create relevant professional video, one-pager and module training content.• Event Coordination - Managing a calendar of virtual and in-person events or clinics that create opportunities for further education and to spark brand engagement with a sense of purpose. • Product Demos - Managing our Gear Closet with over $900k of gear for product testing. • Team Collaboration - Working with marketing, merchandising and retail teams to align on the focus of product education projects, ensuring our timeliness across the business.• Sales Incentives - Working with our brand partners to create contests, employee specials and sales incentives to increase Gearhead involvement.

Salt Lake City

I was responsible for providing quality and effective service to our customers through the daily leadership of our Gearhead teams. I helped to create a lively work environment through creative motivation, meaningful development and effective leadership. Focusing on customer experience, it is my duty to ensure that my team exceeds satisfaction at every interaction by shaping our Gearheads to become advocates for their customers, finding solutions that address all of their needs. My responsibilities as a Team Lead extended to rewarding and recognizing high performance, coaching and mentoring Gearheads, and resolving any issues that arise.Beyond my role as a leader, I was consistently expected to focus time on behind-the-scenes projects that require problem solving, communication and a keen eye for finding the best solution possible in a timely manner. These projects are often cross-departmental and require collaboration across different teams. I prioritized my tasks on a daily, weekly and monthly basis to best serve the needs of our business goals.

Salt Lake City, Utah

In this role, I made sure our customers had an answer to any question they could think of in the realm of outdoor gear. I gained crucial knowledge and skill in different outdoor disciplines like climbing, skiing, snowboarding, general fitness and more by attending work and vendor sponsored workshops. At Gearhead Operations we are obsessed with creating loyal, repeat customers through our incredible service, problem solving skilsl and sharing our gear experience.

Greater Salt Lake City Area

Intern at WELD Marketing focusing on the Discrete Clothing brand. The projects I worked on include:- Enabled Discrete Clothing to expand their retail channels through market research/data collection.- Assisted in promotion of the successful ‘Discrete Peak Series’ trail running events. - Writing creative product descriptions for many Discrete Clothing goods. - Hands-on promotions of the Discrete Clothing brand at many local events. - Engaging with the target market face-to-face, creating a positive relationship with the brand.

Snowbird, Utah

Contributing to the lively atmosphere of Oktoberfest and providing superb customer service - Heavy lifting, setting up the main food tent each morning and tearing down at night.- Remaining organized in a fast-paced environment serving food/beverages.- Perfecting the art of beer pouring.

Bachelor’S Degree, Marketing

Activities and Societies: Westminster Ski and Snowboard Club

High School

Activities and Societies: - Captain of Varsity Snowboard Team Captain - Indoor/Outdoor Track Teams - Drummer in the Jazz Band