Division Marketing Specialist
Current• Strategic Process Development: Engineered and implemented comprehensive processes for product packaging, asset management, and catalog updates, eliminating inefficiencies and streamlining operations across the division.• Trade Show Management and Innovation: Directed the logistics of 6 major trade shows over two years, introducing interactive games, coordinating accommodations, and managing booth setups. Played a crucial role in on-site showcase reconstruction, significantly enhancing brand presence and audience engagement.• Brand and Asset Coordination: Established a color tracking system across all brand locations, optimizing product presentation consistency. Developed and maintained a file management system, enhancing accessibility and utilization of marketing assets by training staff on its use.• PIM System Overhaul and Integration: Spearheaded the Product Information Management (PIM) project, achieving a 118% reduction in unnecessary properties, thereby streamlining data management. Facilitated the integration of major retailers into the PIM system, demonstrating exceptional project leadership and strategic foresight.