Justina Cho Email & Phone Number

United States

Seattle, Washington, Us

NAPCA's mission is to preserve and support aging Asian Americans and Pacific Islanders through employment training, healthy aging programs, and a national multilingual helpline.

Washington, District Of Columbia, Us

Fannie Mae is the premier source of mortgage financing in the U.S. with $30 billion in revenue and $4 trillion in assets.As Vice President - Head of Product Management and Growth Marketing, I architected Fannie Mae's direct-to-consumer (B2C) digital strategy from the ground up. I led the transformation of product management and marketing functions, building a high-performing team, fostering an agile culture, and delivering customer-centric products and experiences at scale. Additionally, I oversaw enterprise B2B performance and growth marketing, including marketing operations and MarTech innovation.Key Wins:- Drove multi-year strategic roadmap and execution for all B2C digital consumer products. Launched 10 new products within 13 months by leading cross-functional agile team across product and engineering. Built company's first B2C mobile app (iOS and Android) and a fully redesigned cloud based website. Integrated personalization, advanced analytics and machine learning capabilities, resulting in increased consumer engagement by 63%.- Built consumer insight and design functions, driving human-centered design across B2B and B2C platforms. Established company’s first consumer research panel to inform corporate brand repositioning, customer segmentation definition, and improve customer feedback loops.- Oversaw the entire MarTech stack, consisting of 60+ applications supporting B2B and B2C marketing activities. Developed and executed the company's consumer data strategy while modernizing the technology ecosystem to improve scalability and compliance.- Managed enterprise digital marketing function; oversaw corporate websites (e.g. fanniemae.com), email marketing, mobile app, SEM/SEO, social media platforms (Facebook, Twitter, LinkedIn and Instagram); executed and optimized paid campaigns. Launched company's largest consumer marketing campaign resulting in the highest web traffic in 5 years.

New York, New York, Us

New York Life is the largest mutual insurance company in the U.S with $58 billion in revenueLed the company’s digital transformation of its 12,000 agents. Launched a new B2B2C enterprise SaaS product, resulting in increased lead generation and revenue. Collaborated with C-level executive team to drive buy-in for product strategy and define governance.

New York, New York, Us

- Oversaw Citi’s inaugural FinTech accelerator with Plug And Play. Selected and mentored startups in the program across areas such as payments, Fintech, security, data. Championed partnerships and commercialization with technology platforms.- Utilized design thinking to create blueprint for Citi’s next generation digital bank; collaborated with IDEO and line of business heads to launch multichannel customer-centered experiences for Citi globally.

New York, New York, Us

Led digital products globally for Citi Consumer Bank, including payment platforms, credit card servicing, contextual marketing, rewards. Directly managed a team of digital product managers across US, Asia, and Europe.Key wins:− Drove strategic global roadmap across 22 consumer banking markets; Launched holistic consumer experiences for internet and mobile apps leveraging agile methodology, achieving 10x growth goals - Defined and delivered the global marketing user experience and UI framework for all regions

New York, New York, Us

- Led redesign of Citi.com which receives over 360 million visits annually. Redesigned website was ranked #1 by Forrester in its “2012 US Bank Digital Sales Rankings”- Drove 200% growth in acquisitions for Citi’s credit card business

New York, New York, Us

Worldwide, Oo

Mba, Marketing, Finance

B.S., Mechanical Engineering