Justin Thompson Email & Phone Number

Monroe, North Carolina, United States

• Promoted laterally within the department in June 2021 (previous role was multimedia communications coordinator. • Lead webmaster and social media manager for the district. • Since taking over UCPS social media strategy in mid-June 2021, UCPS surpassed 33 million impressions, 2.65 million engagements, 8.1% engagement rate and a net audience growth of 141%, engagements are up 141% and impressions surpassed 3 million. • Train web users across the district in using the web content management system, web and content strategy, accessibility, and best practices.• Won two National School Public Relations Association (NSPRA) national awards for a district-wide website redesign (54 websites) and social media reels graduation campaign. • Won multiple North Carolina School Public Relations Society (NCSPRA) Blue Ribbon Awards for effective school communications and public relations.

• Previously: Primary photographer, videographer and graphic designer for a district comprising 53 schools and over 40,000 students. • Produced 141 marketing videos, shot and edited over 3,700 photos, and produced over 1,500 graphic design deliverables.• Oversaw the district’s overall branding efforts by ensuring continuity, consistency, clarity and professionalism.• Led Board of Education live streaming initiatives. • Won multiple North Carolina School Public Relations Society (NCSPRA) Blue Ribbon Awards for effective school communications and public relations.

Charlotte, North Carolina Area

• Managed more than 20 social media accounts. Produced more than 110 videos, streamed 93 live videos and wrote 90 feature stories. • Traveled to the Amalfi Coast of Italy to publicize culinary program’s 10-week internship. Deliverables included five videos and photo gallery. • Produced video that was selected as a grand prize winner ($25,000) in Capital Bank Foundation’s #25YearsofGivingContest. Grant benefited the college’s Opportunity Scholarship (one of four grand prize winners selected out of 500+ entries).• Grew the college’s Facebook followers by 10,000 (+66%), LinkedIn fans (+22%) and Twitter followers (+57%). • Crafted more than 5,500 tweets and 1,216 Instagram posts. • Efforts led to more than 27 million impressions on Facebook, 4.7 million on Twitter, 27 million on Facebook, 1.7 million on Instagram.• Covered visits by Vice President Joe Biden, Second Lady Jill Biden, current Governor and former Attorney General Roy Cooper and Governor Pat McCrory.

Radford, Virginia

• Migrated and redesigned the university website (encompassed more than 200 websites - a manual migration with focus on content strategy, navigation architecture, accessibility and usability).• Co-led workshops and worked with clients regarding web strategy.• Led new social media strategy for the university (60% increase in Twitter followers and 30% increase in Facebook followers.• Created AP content, marketing plans, delivered editorial work, site design and development and provided clients with CMS troubleshooting. • Ensured all university sites met web guidelines for branding and consistency; worked with programmers to assess technical challenges. • Produced/designed Division of Information Technology Annual Report. • Completed search engine optimization project (18% increase).

Radford, Va.

• Promoted to assistant director (5/11) after serving as full-time assistant (5/10-6/11), volunteer intern (5/09–5/10), academic intern (12/08-5/09) and student assistant (11/07–12/08).• Primary media relations contact for eight of 17 Division I athletic programs and secondary contact for two programs.• Created/maintained social media presence; Developed strategic communication plans for public, media and internal audiences. • Assisted in design and daily maintenance of new athletics website. • Wrote pre-game and post-game press releases and feature stories.• Coordinated interviews and handled multiple national, regional and local media requests, including 2011 NCAA Women’s Soccer Tournament.• Hosted four Big South Conference Championships and over 60 events • Produced 12 media guides, researched and compiled new record books/statistical data.