Justin Thompson Email & Phone Number

Monroe, North Carolina, United States

• Promoted laterally within the department in June 2021 (previous role was multimedia communications coordinator.
• Lead webmaster and social media manager for the district.
• Since taking over UCPS social media strategy in mid-June 2021, UCPS surpassed 33 million impressions, 2.65 million engagements, 8.1% engagement rate and a net audience growth of 141%, engagements are up 141% and.
• Train web users across the district in using the web content management system, web and content strategy, accessibility, and best practices.
• Won two National School Public Relations Association (NSPRA) national awards for a district-wide website redesign (54 websites) and social media reels graduation campaign.
• Won multiple North Carolina School Public Relations Society (NCSPRA) Blue Ribbon Awards for effective school communications and public relations.

• Previously: Primary photographer, videographer and graphic designer for a district comprising 53 schools and over 40,000 students.
• Produced 141 marketing videos, shot and edited over 3,700 photos, and produced over 1,500 graphic design deliverables.
• Oversaw the district’s overall branding efforts by ensuring continuity, consistency, clarity and professionalism.
• Led Board of Education live streaming initiatives.
• Won multiple North Carolina School Public Relations Society (NCSPRA) Blue Ribbon Awards for effective school communications and public relations.

Charlotte, North Carolina Area

• Managed more than 20 social media accounts. Produced more than 110 videos, streamed 93 live videos and wrote 90 feature stories.
• Traveled to the Amalfi Coast of Italy to publicize culinary program’s 10-week internship. Deliverables included five videos and photo gallery.
• Produced video that was selected as a grand prize winner ($25,000) in Capital Bank Foundation’s #25YearsofGivingContest. Grant benefited the college’s Opportunity Scholarship (one of four grand prize winners selected.
• Grew the college’s Facebook followers by 10,000 (+66%), LinkedIn fans (+22%) and Twitter followers (+57%).
• Crafted more than 5,500 tweets and 1,216 Instagram posts.
• Efforts led to more than 27 million impressions on Facebook, 4.7 million on Twitter, 27 million on Facebook, 1.7 million on Instagram.

Radford, Virginia

• Migrated and redesigned the university website (encompassed more than 200 websites - a manual migration with focus on content strategy, navigation architecture, accessibility and usability).
• Co-led workshops and worked with clients regarding web strategy.
• Led new social media strategy for the university (60% increase in Twitter followers and 30% increase in Facebook followers.
• Created AP content, marketing plans, delivered editorial work, site design and development and provided clients with CMS troubleshooting.
• Ensured all university sites met web guidelines for branding and consistency; worked with programmers to assess technical challenges.
• Produced/designed Division of Information Technology Annual Report.

Radford, Va.

• Promoted to assistant director (5/11) after serving as full-time assistant (5/10-6/11), volunteer intern (5/09–5/10), academic intern (12/08-5/09) and student assistant (11/07–12/08).
• Primary media relations contact for eight of 17 Division I athletic programs and secondary contact for two programs.
• Created/maintained social media presence; Developed strategic communication plans for public, media and internal audiences.
• Assisted in design and daily maintenance of new athletics website.
• Wrote pre-game and post-game press releases and feature stories.
• Coordinated interviews and handled multiple national, regional and local media requests, including 2011 NCAA Women’s Soccer Tournament.