Tru Earth brings truth to the cleaning world and busts the myths that exist around messy messes and the ability of eco-friendly cleaning products to get the job done. Tru Earth is a catalyst for change through recyclable packaging and a clean their customers can feel good about.

Fancy Sprinkles is a DTC and B2B eCommerce business disrupting the edible arts industry with its products, tools, and content for makers, bakers, edible artists, trendspotters, and entertainers alike.Management of the overall growth and digital marketing strategy, including paid performance channels, site merch, CRM, and promotions.-Developed 360 marketing strategy to drive new consumer growth and increased the LTV of current customers through messaging, audience alignment, and omnichannel cohesion.- Implemented retail calendar-based approach to planning: drops, promotions, always on strategy- Forecast, measure, analyze, and report on the impact of marketing campaigns on the business.- Lead digital marketing strategy identifying the appropriate marketing mix across Display, Social, Search, Shopping, and Affiliate. The core focus on CPC, ROAS, CAC, and LTV.- Lead Retention marketing strategy across email, SMS, & loyalty to drive increased consumer retention and LTV.- Drive strategy across email marketing flows and loyalty programs to ensure brand alignment and increase RPE.

Leading the end-to-end strategy, buildout, and execution for Tattooed Chef's eCommerce business including Pureplay, Marketplace, Omni, Intermediary, DTC, and its new Performance Marketing function• Commercialized Tattooedchef.com• CAC modeling and Performance Media Lead• Management of Digital Media Strategy and Buying • Management of 3rd Party eCommerce sites(Target.com, Kroger.com, etc) • eCommerce Team Management • Retail Marketing Ownership

In 2016, Henry Schwartz closed New York City's last dairy, Elmhurst. This wasn't easy; Elmhurst had been in his family for over 90 years since his father and uncle hand-bottled and delivered milk to Queens and Brooklyn in a truck full of ice blocks. The cows had long since gone, but a famous tradition had ended...Until 2017 when Elmhurst reappeared as, of all things, an innovative plant milk company.• Management of Elmhurst1925.com(Shopify)• Management of Digital Media Strategy and Buying• Management of 3rd Party eCommerce sites• eCommerce Team Management• Creative Team Management• Digital Strategy Lead

Mediassociates is a performance media planning, buying, strategy, and analytics agency that guides clients to better advertising campaign results. - Multiple years running high growth eCommerce team in support of multiple clients including Veer(www.goveer.com), a durable goods DTC eCommerce company delivering a 4x RoAS - built user acquisition engine and strategy that was profitable from day one- Deep experience in eCommerce analytics(RoAS, AOV, CAC, LTV, CR) and strategy to drive growth efficiently- Experience in site UX and conversion optimization- Expert in media strategy, programmatic, social, and digital media- Wholistic understanding of paid media channels and the interaction between them- Aided in the closing of tens of millions in new business for the agency

Audience Targeting Solutions - a division of Neustar - is an ad network allowing agencies and brands to target their online advertising using first party proprietary data sets which allow us to identify the entity/organization from which a user onramps to the internet. ATS leverages IP data to target very specific audiences at scale with extreme accuracy. This method is completely privacy compliant and allows for scalable campaigns across a broad range of parameters.Neustar is a trusted, neutral provider of real-time information and analysis to the internet, telecommunications, entertainment and marketing industries throughout the world. Neustar applies its advanced, secure technologies in routing, addressing and authentication to its customers’ data to help them identify new revenue opportunities and network efficiencies, and institute cybersecurity and fraud protection measures.

Mediassociates is a media planning and buying agency that guides clients to better advertising campaign results. We partner with internal marketing teams or other external agencies, and focus solely on planning and implementing advertising such as TV, radio, print, digital, social and mobile for improved performance. Behind the scenes, our Analytics Group measures campaign results for constant media optimization. We’re also thought leaders in media, publishing on technology trends in Bloomberg Businessweek and Digiday – all to bring you the latest innovations in advertising communications.

- 2011 President's Club Member- Top 10% of SalesResponsible for revenue development and ad market share in specific regions off the US. Working with Agencies and Advertisers to deliver relevant marketing solutions.

$2.5 Million annual salesManaged 80 accounts including key accounts on and off premise. Over the past twenty-eight years, Manhattan Beer Distributors has strived to become the premier full-service beverage company in Metro New York. Our mission is to assist you in best serving your customers. We promise to provide you with a diverse portfolio of profitable products, sold by a highly trained sales staff, and delivered on demand by a dedicated delivery force.It is this commitment to customer service that has enabled us to remain one of the best-established and most respected distribution companies.

T&J's is a small services orientated business I created with a partner after college. We had an idea for a moving and junk removal business that focused on customer service and satisfaction. T&Js was able to corner a niche market and enjoy sustainable success. We deployed a grass roots style of marketing that set us apart from larger competition. By the time I exited the partnership, T&J's had serviced over 1,000 local clients. Partnerships were built with several key regional players including one of the largest regional banks, and the largest apartment conglomerate in the area. T&J's still thrives under the direction of my former business partner.