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Justin's first company was a computer gaming company, which started at the age of 15. He was a pioneer and the driver for brand adoption in the first round of virtual world platforms at Linden Lab (Second Life) and Google (Google Lively). He also developed and launched, a world first, the Immersive Workspaces platform, a virtual world for Enterprise as a shared 3D space for mass collaboration. It also included a web interface for groupthink and software integration (Microsoft and IBM services). In addition, Justin was the first to welcome to the Metaverse (virtually connected experiences) for Diageo, Herman Miller, Vodafone, Calvin Klein, Adidas, Coca-Cola, to name but a few.Personally:I love to be at the heart of the challenges and create opportunities. I design, scale and develop portfolios of products and services. I focus on the delicate balance between compelling creative direction and my role as a result defined Marketing Director. I am hybrid of Creative Director and a Marketer. My experience has taught me the following foundation rules:- I see market insight (data) as an opportunity for Listening, rather than Hearing.- Creativity delivers real market differentiation. - I believe in the narrative, not just a story. - Products are successful if 'form follows function'.I can align, lead and grow world-class product teams.- The team is the win, that is the greater good.- Multilingual: design, tech and exec.- Self-reliant and also accountable for my actions.- The dynamic team is the gateway to innovation.Professional Skills.Product development & Management | Brand | Team development | Creative Direction | Product, Price & Promotion | Roadmap | Business Development | Platform creation | Agile Development | Experiential Marketing | Creative Management | Video Game Production | Mobile marketing | Film Marketing.
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Creative Marketing StrategistPvh Corp. Mar 2022 - PresentGreater London, England, United Kingdomdigital product development. Deploying new worlds with an eye on revenue and IP. 2022 projects:Team Tommy The content and gaming streaming team representing Tommy Jeans. Streaming daily on Twitch & YouTube Live. Tommy Play X Roblox Roll out of one of the largest branded experiences in the Roblox universe. Tommy Factory Live and virtual show and simulcast.ARR&D, Strategy for marketing, and immersive spaces rollout (retail and beyond). Virtual WorldBridging the gap between physical and vitual asset creation (direct to avatar) -
Ceo - FounderRivers Run Red Aug 2002 - Present2022 - Currently embedded at Tommy Hilfiger - innovation marketing and implementation. Rivers Run Red, the first company to develop marketing led solutions for the current darling, the Metaverse. They are currently embedded at Tommy Hilfiger (2022+) - leading the internal Online Marketing in the areas of Web3, Gamification and Productisation. Rivers Run Red - the pioneering marketing communication agency who set the new standard and continued to develop results-driven projects in the Video Game Sector and immersive marketing since 2002.Rivers Run Red is best defined for its work in leading brands into the emerging social media space, with Second Life. During that period, they delivered over 200 successful projects. Won numerous awards, including 3x Webby Awards, A BAFTA nomination and the founder Justin Bovington appointed the Essence of an Entrepreneur (sponsored by British Telecom). The RRR's marketing strategies and portfolios of projects have featured in three books, over 40 TV news items and even on USA/UK daytime TV. Beyond consumer brands and immersive marketing, Rivers Run Red's founder Justin Bovington led agile embedded product development teams within CARAT/AEGIS (DEEP BLUE), PHILIPS DESIGN (EINDHOVEN), DISNEY MOTION PICTURES, UNILEVER. Between 2006 - 2015, in partnership with Linden Lab (the creators of Second Life), RRR designed, created and delivered the Immersive Workspaces platform. The first of its kind to empower employees to connect virtually and work remotely in a shared virtual world. The solution, designed as a SaaS and server install, was widely adopted by fortune 500 companies. -
Chief Creative And Marketing OfficerOne Earth Rising™ May 2019 - May 2022London - Nyc - La.Architect of One Earth Rising's Purposeverse With a hybrid role of the Chief Creative Officer and Chief Marketing Officer, I lead the start-up One Earth Risings P.B.C. product, brand and production teams. One Earth Rising is a video game development and entertainment lifestyle company evolving into a scaling games platform. An integrated solution: commerce, community, blockchain and gaming. With the provision to incorporate third-party developers. We are creating the Purposeverse™ -
Business Development And Marketing DirectorSmith & Milton Brand Limited Jul 2016 - Jun 2017Bristol, United KingdomFMCG & Strategic brand development; Brand as change.Client wins, Brand strategy, design and integrated campaigns in my tenure: Rebrand and relaunch: Chartered Institute of Insurance - a new vision for the 21st Century.We The Curious - rebranded and relaunched STEM-based education centre in Bristol, UK.Dormen's Food Services - FMCG repositioned product as a 'nut business' into complementary services product for the hospitality experience. GINSTERS - rebrand, repositioning, packaging and national roll out.
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Creative Industries Strategist - Entrepreneur In ResidenceUniversity Of Plymouth Aug 2011 - Aug 2016Roland Levinsky Building.Idea>Development>Delivery.Justin’s role was to lead, develop, create and deliver projects with the potential for the creation of knowledge exchange: creativity, ideas and direct impact. As well as, developing new market opportunities and developing relationships across the Enterprise.Secured and delivered: ERDF Creative Industries leading and creating an ‘agency planning based’ model within the University’s network of researchers and professional services in order to engage and build strategic and creative opportunities across the Creative Industries sector and partnerships. (£33million funding)Key high impact projects:London Craft Week 2016 - a collaborative project with Hole&Corner Magazine, Steinway&Sons, The House of St. Barnabas and OXO Tower. The experiential and digital project was covered internationally, and also featured across the week in social media and ClassicFM / Sky ARTS.Port Eliot Festival 2015 & 2019 - brand, content marketing and collaboration: The collaborative partnership yielded and created content and ideas far beyond the actual event. A heavy emphasis was placed on the 'content engine' and amplified via social media channels.TATE Modern (new building May 2016) - The Google launch weekend installation based on 'big data' and the role of interaction within the social media sphere (Unity development). -
Marketing Strategist: Marketing 3.0 (Gamification And Immersive Media)University Of Plymouth Jan 2011 - Jun 2013Plymouth, United KingdomAn advocate of Sustainable Marketing and the Marketing 3.0 agenda.Instrumental in the deployment of the Future Centre for Marketing.Brand as a business.Digital integration from SEO and beyond.Relationship Marketing.Partnerships.
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Ceo - FounderImmersive Workspaces Jan 2008 - May 2015Immersive Workspaces™ was a premium collaboration virtual world solution that enables brands and companies to communicate and collaborate strategically and creatively. The first in the metaverse space. Designed by Justin Bovington, this groundbreaking application and service won plaudits and awards. Including winning the UK's prestigious BT Essence of an Entrepreneur Award.The platform incorporated collaborative web tools and virtual reality for brand immersion and to bring teams together to experience new ways of working.
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Deep BlueCarat Jan 2003 - Feb 2010London, United KingdomPart of the strategic consultancy team developing new products and services.Instrumental in the development of projects with Disney Motion Picture Studios and adidas. This strategic role also included helping clients understand and develop implementation planning within emerging markets. Key projects.UK and European marketing for the Pixar Cars.Developing experiential planning and development for the worldwide launch of The motion picture The Hitchhikers Guide to the Galaxy, one of the first truly integrated marketing strategies across all mediums.Developing the European launch for the Chronicles of Narnia (Disney Motion Picture Studios).The creation and delivery of the EYEBALL project for Adidas across Europe.Strategic planning and creative direction across client portfolio. -
Senior Brand StrategistsWolff Olins 1998 - 2003London - Nyc - Hong KongBrand Consultant - London, Hong Kong and New York. Developing and creating strategically led brands for leading Fortune100 and FTSE 100 companies: Hutchinson Whompoa, Lloyds Bank, SEN Health, Powwow Water, Natwest and RBS merger... to name but a few.
Justin B. Skills
Justin B. Education Details
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Contemporary Media -
Hypermedia
Frequently Asked Questions about Justin B.
What company does Justin B. work for?
Justin B. works for Pvh Corp.
What is Justin B.'s role at the current company?
Justin B.'s current role is marketing.
What is Justin B.'s email address?
Justin B.'s email address is ju****@****red.com
What is Justin B.'s direct phone number?
Justin B.'s direct phone number is +4477487*****
What schools did Justin B. attend?
Justin B. attended University Of Westminster, University Of Westminster.
What skills is Justin B. known for?
Justin B. has skills like Management Consulting, Entrepreneurship, Business Strategy, Social Media, Marketing Strategy, Virtual Worlds, Management, Brand Development, Strategy, Product Development, Start Ups, Digital Media.
Who are Justin B.'s colleagues?
Justin B.'s colleagues are Christina Witzany, Benjamin B. Sangare .mba, Bsc., Amber Dixon, D Kodandapani Yadav, Abi Hart, Sri Rahayu, Chris Deruvo.
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Justin B. Jacobs
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Justin B. Jones
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